Tag Archives: WordPress

WordPress Site . Arrowhead Lodges

BRIEF

Design, populate and launch a main website to attract tourists.
Produce photo-rich sub-sites for each rental home.
Provide another sub-site to market to home owners.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Arrowhead Lodges

[/column]
[column]

PROJECT TITLE

Arrowhead Lodges

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[column]

DESCRIPTION

Websites

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[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Arrowhead Lodges
Laketop Lodge
Sweet Dreams Lodge
More about the Branding[/list][/column][/columns]

SOLUTION

WEBSITE                                                            SUB SITES

Fun Facts

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Each vacation home has its own “something-something” Lodge domain, in keeping with Arrowhead Lodges’ theme.
Using multiple domains pointing to one domain makes managing many sites easy, while increasing SEO exponentially (since no content repeats).
The site, overall, functions extremely well, and — despite the small inventory of homes –Arrowhead Lodges enjoys organic, first page ranking for nearly all relevant searches in most search engines — often topping major competitors like VRBO, AirBnB and Flipkey.
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SAMPLE WEB PHOTOGRAPHY

EXTERIOR WIDES . LAKE ARROWHEAD

EXTERIOR MEDIUMS . SWEET DREAMS LODGE

Fun Fact

[list style=”unordered” type=”type7″]
This home owner does set design, and the kids love this vacation rental.[/list]

INTERIOR MEDIUMS . RIM OF THE WORLD LODGE

Fun Fact

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Without the employment of HDR (High Dynamic Range) photography techniques, this shot, showing both the interior of the room, and the patio and trees at the same time, would not be possible.[/list]

INTERIOR CLOSE UPS

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WordPress Website . This One

BRIEF

Freshen up this portfolio site. Use WordPress to make it sing.

Category = Graphic Design / Web


 

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CLIENT

Myself

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PROJECT TITLE

Marta Victoria’s Portfolio

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DESCRIPTION

WordPress Website

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
WORDPRESS,
DREAMWEAVER,
MYPHPADMIN
PHOTOSHOP,
LIGHTROOM,
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Marta Victoria
WordPress Theme
Inspiration
Host
Laughing Squid
*Courtesy Link
More on WP eCommerce[/list][/column][/columns]

SOLUTION

ANATOMY OF MY WORDPRESS SITE

WordPress is a great tool for designing websites. Statistics put WordPress at about 25% of all sites on the planet. Which means, it’s not just for bloggers any more. Built on a MySQL database frame that’s perfect for managing content, WordPress offers more and more users a place to coordinate their information. From *retail storefronts to engaging portfolios; there’s a theme out there for everyone.

And, as an engine with a back-end that’s constantly being updated; WordPress is ideal for people who want to leave the coding to brainier folks, and get straight to the fun of designing. WordPress themes come in many shapes and sizes; many are free, other “premium” ones can be purchased for reasonable prices. The premium theme for this website is Inspiration. It was purchased for a one-time charge of $35. I have access to the designer for that, too. He writes back, even.

Web design skills are still probably necessary, however, if you want a WordPress site that is going to be more complex than a blogging platform. It is also helpful to have an understanding of how to create web standard graphics, as one or more graphics tend to accompany every post these days.

Setting up a WordPress site is not for everyone, though; and that’s where a good designer comes in. They can help a client get a domain set up, along with a web host. They can recommend themes with the functionality a client requires, and lay out the design according to a company’s style guide. WordPress sites can be self-hosted by that designer, or placed on a testing server, until they’re perfect — then migrated online all at once. This avoids that awkward “under construction” phase.

After the WordPress site is designed, a client can take over; and, with light training, they can maintain that site from then on. I think WordPress is perfect for small business owners — who often have the talent and desire to run their websites — but, being time-starved, need a graphic designer to midwife the delivery of those sites.

Wishing you always-perfect pixels,

Marta Victoria

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