Tag Archives: Website

WordPress Site . Arrowhead Lodges

BRIEF

Design, populate and launch a main website to attract tourists.
Produce photo-rich sub-sites for each rental home.
Provide another sub-site to market to home owners.

Category = Graphic Design / Web


 

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CLIENT

Arrowhead Lodges

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[column]

PROJECT TITLE

Arrowhead Lodges

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DESCRIPTION

Websites

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
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TOOLS

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DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
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LINKS

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Arrowhead Lodges
Laketop Lodge
Sweet Dreams Lodge
More about the Branding[/list][/column][/columns]

SOLUTION

WEBSITE                                                            SUB SITES

Fun Facts

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Each vacation home has its own “something-something” Lodge domain, in keeping with Arrowhead Lodges’ theme.
Using multiple domains pointing to one domain makes managing many sites easy, while increasing SEO exponentially (since no content repeats).
The site, overall, functions extremely well, and — despite the small inventory of homes –Arrowhead Lodges enjoys organic, first page ranking for nearly all relevant searches in most search engines — often topping major competitors like VRBO, AirBnB and Flipkey.
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SAMPLE WEB PHOTOGRAPHY

EXTERIOR WIDES . LAKE ARROWHEAD

EXTERIOR MEDIUMS . SWEET DREAMS LODGE

Fun Fact

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This home owner does set design, and the kids love this vacation rental.[/list]

INTERIOR MEDIUMS . RIM OF THE WORLD LODGE

Fun Fact

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Without the employment of HDR (High Dynamic Range) photography techniques, this shot, showing both the interior of the room, and the patio and trees at the same time, would not be possible.[/list]

INTERIOR CLOSE UPS

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Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango and Disney

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PROJECT TITLE

Planes

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DESCRIPTION

Web + Mobile Ad Campaign

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ROLES

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GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
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TOOLS

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AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
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LINKS

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Planes
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SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

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Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
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IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

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I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

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I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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WordPress Website . This One

BRIEF

Freshen up this portfolio site. Use WordPress to make it sing.

Category = Graphic Design / Web


 

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CLIENT

Myself

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PROJECT TITLE

Marta Victoria’s Portfolio

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DESCRIPTION

WordPress Website

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

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WORDPRESS,
DREAMWEAVER,
MYPHPADMIN
PHOTOSHOP,
LIGHTROOM,
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Marta Victoria
WordPress Theme
Inspiration
Host
Laughing Squid
*Courtesy Link
More on WP eCommerce[/list][/column][/columns]

SOLUTION

ANATOMY OF MY WORDPRESS SITE

WordPress is a great tool for designing websites. Statistics put WordPress at about 25% of all sites on the planet. Which means, it’s not just for bloggers any more. Built on a MySQL database frame that’s perfect for managing content, WordPress offers more and more users a place to coordinate their information. From *retail storefronts to engaging portfolios; there’s a theme out there for everyone.

And, as an engine with a back-end that’s constantly being updated; WordPress is ideal for people who want to leave the coding to brainier folks, and get straight to the fun of designing. WordPress themes come in many shapes and sizes; many are free, other “premium” ones can be purchased for reasonable prices. The premium theme for this website is Inspiration. It was purchased for a one-time charge of $35. I have access to the designer for that, too. He writes back, even.

Web design skills are still probably necessary, however, if you want a WordPress site that is going to be more complex than a blogging platform. It is also helpful to have an understanding of how to create web standard graphics, as one or more graphics tend to accompany every post these days.

Setting up a WordPress site is not for everyone, though; and that’s where a good designer comes in. They can help a client get a domain set up, along with a web host. They can recommend themes with the functionality a client requires, and lay out the design according to a company’s style guide. WordPress sites can be self-hosted by that designer, or placed on a testing server, until they’re perfect — then migrated online all at once. This avoids that awkward “under construction” phase.

After the WordPress site is designed, a client can take over; and, with light training, they can maintain that site from then on. I think WordPress is perfect for small business owners — who often have the talent and desire to run their websites — but, being time-starved, need a graphic designer to midwife the delivery of those sites.

Wishing you always-perfect pixels,

Marta Victoria

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Website . Visionaire Lighting

BRIEF

Take the current design, and bring the content up to date.
Then freshen it up to match our product guide,
and add a few more sections.

Category = Graphic Design / Web


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Performance in a Whole New Light

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DESCRIPTION

Website

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
FLASH
CANON DIGITAL REBEL SLR[/list][/column]
[column]

 

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SOLUTION

WEBSITE

Fun Facts

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There are literally hundreds of pages to this outdoor lighting manufacturer’s website, with one for every product, project, press release and piece of literature (if you’ll please pardon the onomatopoeia?).
It was created and maintained with Dreamweaver, and much of the coding for it was done by my hand. I also shot the majority of the products pictured, and wrote many of the descriptions.
This site is updated nearly daily with changes and links to the important documents, like cut sheets and sell sheets and IES files — that this company’s Rep force need access to.
The original red of the site was removed, and the inside product sections were color-coded to match the Product Ordering Guide’s Style Guide.
This is not my idea of a great-looking website. It is my idea of a highly-functional website that serves a business-to-business community well.
Now that a healthy majority of the content has been brought up to speed; I would next focus on re-designing it.
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