Tag Archives: Lighting

Newsletters . Visionaire Lighting

BRIEF

Start a newsletter series for our Lighting Representatives to inform them of our latest products, trade shows and news.

Category = Marketing / Newsletters


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Newsletters

[/column]
[column]

DESCRIPTION

Newsletter Series

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
INDESIGN
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Newsletter Series[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concepts developed
Stories written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Newsletter shell designed + coded
Rep list developed
Newsletters coded
[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Newsletters disseminated
Participation tracked using Google Analytics[/list][/column][/columns]

SOLUTION

NEWSLETTERS

Fun Fact

[list style=”unordered” type=”type7″]
This newsletter series increased web traffic significantly, and became an excellent tool towards educating Visionaire Lighting’s Rep force.[/list]

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Product Ordering Guide V . Visionaire Lighting

BRIEF

Help us produce our fifth Product Ordering Guide — it’s going to be twice the size of our fourth… with 69 new fixtures and whole new product categories added!

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

POG-V

[/column]
[column]

DESCRIPTION

Product Ordering Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
INDESIGN
ILLUSTRATOR
PHOTOSHOP
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
– Some existing fixture photos
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Production Style Guide
Product Ordering Guide – V
[/list][/column][/columns]

SOLUTION

PRODUCT ORDERING GUIDE . COVER

Fun Facts

[list style=”unordered” type=”type7″]
This 198-page ordering guide for an outdoor lighting manufacturer took six months to produce for myself and one assistant. A second assistant was brought in half-way through the process for additional layout.
Process included guidance of all content meetings with top brass at Visionaire Lighting; art direction; overseeing of all design execution and layout; proofing of all content for accuracy; lots of photography of new inventory (including LEDs on cover); writing throughout; development of illustrations; vendor selection, output, press check and delivery.
Original design included a light fixture in front of the LED array. It was the CEO’s idea to pull it and go with just the LEDs. I ended up really liking that approach because inventory can change and look dated when it does. No fixtures on the cover highlighted the industry’s recent shift towards LED nicely, while also helping to keep the guide “evergreen”.[/list]

PRODUCT ORDERING GUIDE . SECTION HEADS

Fun Facts

[list style=”unordered” type=”type7″]
Each section’s color scheme is based on the actual finishes the lighting products are offered in. See the production Style Guide for all the specific details.
I requested 2’x2′ metal sheets from the client, painted with every finish offered; then photographed them outdoors. Primary colors, and complimentary secondary and tertiary colors were coded for each section.
While it may look like some color schemes repeat, the subtle differences are there (grey versus silver metallic, for example), and more easily seen in the printed version.[/list]

PRODUCT ORDERING GUIDE . TOC . INTRODUCTION . SAMPLE PAGES

Fun Fact

[list style=”unordered” type=”type7″]
The amount of data on each product page (bottom two) was immense. InDesign files were broken into product sections in order to be able to handle numerous links to photos, illustrations and charts. The sections were then managed for output using InDesign’s book feature.[/list]

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Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

[/column]
[column]

DESCRIPTION

Press Release

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

[list style=”unordered” type=”type7″]
I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

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Website . Visionaire Lighting

BRIEF

Take the current design, and bring the content up to date.
Then freshen it up to match our product guide,
and add a few more sections.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Performance in a Whole New Light

[/column]
[column]

DESCRIPTION

Website

[/column]
[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
FLASH
CANON DIGITAL REBEL SLR[/list][/column]
[column]

 

[list style=”unordered” type=”type7″]
[/column][/columns]

SOLUTION

WEBSITE

Fun Facts

[list style=”unordered” type=”type7″]
There are literally hundreds of pages to this outdoor lighting manufacturer’s website, with one for every product, project, press release and piece of literature (if you’ll please pardon the onomatopoeia?).
It was created and maintained with Dreamweaver, and much of the coding for it was done by my hand. I also shot the majority of the products pictured, and wrote many of the descriptions.
This site is updated nearly daily with changes and links to the important documents, like cut sheets and sell sheets and IES files — that this company’s Rep force need access to.
The original red of the site was removed, and the inside product sections were color-coded to match the Product Ordering Guide’s Style Guide.
This is not my idea of a great-looking website. It is my idea of a highly-functional website that serves a business-to-business community well.
Now that a healthy majority of the content has been brought up to speed; I would next focus on re-designing it.
[/list]

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Element II HDR Photo . Visionaire Lighting

BRIEF

Create a high-quality product shot for the Element II brochure.

Category = Graphic Design / Photography


 

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CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Element II

[/column]
[column]

DESCRIPTION

HDR Photo

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PHOTOGRAPHER
GRAPHIC DESIGNER[/list]

HDR photography, combined with Lightroom retouching

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

PRODUCT SHOT

Fun Facts

[list style=”unordered” type=”type7″]
For this client, I perfected my HDR (High Dynamic Range) photography skills. HDR is the art of marrying several photos of a subject, taken at varying f-stops, to capture the full range of lights and darks in the resulting image (composite). It also produces beautiful skies. Anyone who has photographed silver metallic finishes, like in this fixture, might appreciate this tip.
Lightroom took this image the rest of the way “there”.[/list]

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Hanging Banners . Visionaire Lighting

BRIEF

Create two-sided banners to hang from short lighting poles at trade shows.

Category = Graphic Design / Layout / Large Format


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Lightfair Banners

[/column]
[column]

DESCRIPTION

Two-sided Hanging Banners

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

BANNER . SIDE A + SIDE B

SINGLE-SIDED BANNERS

Fun Facts

[list style=”unordered” type=”type7″]
The background LEDs are from one of my product shoots.
The textural black is a photo of one of the company’s sheets of finished metal — basically a large paint chip.
The upper logo is my freshened-up version of the lower, pre-existing one.
These banners made a pleasing backdrop when hung throughout the installation.[/list]

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Green PPT Presentation . Visionaire Lighting

BRIEF

Create a PowerPoint presentation featuring our green outdoor lighting products.

Category = Graphic Design / Layout / PowerPoint


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Green Product Line

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
POWERPOINT
DIGITAL REBEL XTi
FROM CLIENT
(Visionaire Lighting)
– Some product art

[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
The two bottom slides contain mocked-up job shots.
Product photography of bollards is mine.[/list]

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Pop-up Banners . Visionaire Lighting

BRIEF

Create pop-up banners to serve as trade show backdrops.

Category = Graphic Design / Layout / Large Format


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Lightfair Banners

[/column]
[column]

DESCRIPTION

Pop-up Banner Stands

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
(iStockphoto.com)
– Cityscapes[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

POP-UP BANNER ART

Fun Fact

[list style=”unordered” type=”type7″]
Most product photography is mine.[/list]

POP-UP BANNER STANDS

Fun Fact

[list style=”unordered” type=”type7″]
This photo was taken by the vendor.[/list]

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Magazine Ad Series . Tall . Visionaire Lighting

BRIEF

Create two ads touting our LED product inventory for Landscape Architect & Specifier News Magazine.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

LEDs – Tall Series

[/column]
[column]

DESCRIPTION

Trade Magazine Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi
GRAPHIC ELEMENTS
Two fixture photos by Bau Ho.
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Landscape Architect & Specifier News
[/list][/column][/columns]

SOLUTION

ADVERTISEMENTS . 3.5 x 5.75

Fun Facts

[list style=”unordered” type=”type7″]
Fixture product photography produced in a photo room.
I like the way the words subtly break free from the constrains of the ad box at the top.[/list]

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Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Announcing the Premier

[/column]
[column]

DESCRIPTION

Press Release + Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

[list style=”unordered” type=”type7″]
This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

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