BRIEF

Produce a spiral-bound, 58-page pocket reference guide for automotive dealership personnel. Target new vehicle features and provide competition talking points.

Category = Graphic Design / Layout / Print

---

 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Mazda USA

[/column]
[column]

PROJECT TITLE

Mazda Tribute Fast Facts

[/column]
[column]

DESCRIPTION

Pocket Reference Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLE

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]

Designed master’s look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitors’ imagery.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINK

[list style=”unordered” type=”type7″]
Entire Pocket Guide (1mg)
Mazda USA

[/list]
[/column][/columns]

SOLUTION

BOOKLET COVER + PAGE ONE

MORE PAGES