Tag Archives: Marketing

Miller 64 . Top 64 Guy Movies of All Time

BRIEF

Create a Fandango-sponsored Facebook Landing Page for this Miller 64 sponsored movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Miller 64

[/column]
[column]

PROJECT TITLE

Top 64 Guy Movies of All Time

[/column]
[column]

DESCRIPTION

Facebook Contest

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
FLASH
GRAPHIC ELEMENTS
– From client
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Miller64 Facebook
Miller-64 Flash Unit[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

Riffed off of the Miller 64 logo.

[/column]
[column]

 

 .[/column]
[column]

 

 

[/column][/columns]

SOLUTION

DIGITAL LANDING PAGE

MATCHING FLASH COBRAND STORYBOARD (BELOW)

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
This was a successful contest; though, it was determined later that 64 contenders might have challenged the user more than necessary.
This promotion required an age gate.[/list]

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Love is a Bracket-field

BRIEF

Create a Facebook Landing Page for Fandango’s Valentine’s Day bracket-type movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Love is a Bracket-field

[/column]
[column]

DESCRIPTION

Facebook Contest

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Love is a Bracket-field Facebook
Janda Stylish Script
Title font[/list]
[/column][/columns]

PROCESS

Worked with Fandango’s marketing folks to produce this.
 

SOLUTION

DIGITAL LANDING PAGE

Fun Facts

[list style=”unordered” type=”type7″]
I was especially happy with the stylish-yet-whimsical font I found on www.DaFont.com for the titles. It is by Kimberly Geswain, and is called “Janda Stylish Script“.[/list]

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Style Guide . Visionaire Lighting

BRIEF

OK, I admit it. I briefed myself with the creation of this to help me organize the production of the client’s Product Ordering Guide.
It just grew in importance from there.

Category = Art Direction / Branding


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Style Guide

[/column]
[column]

DESCRIPTION

A “living” InDesign document that contained links, coding + masters.

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WEBMASTER
WRITER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
INDESIGN
ILLUSTRATOR
PHOTOSHOP
DREAMWEAVER
CANON DIGITAL REBEL XTi
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Product Ordering Guide
[/list]
[/column][/columns]

SOLUTION

PRODUCT ORDERING GUIDE STYLE BOOK

This is the behind-the-scenes companion piece to the Product Ordering Guide that was produced.

Fun Facts

[list style=”unordered” type=”type7″]
This InDesign “living document” contained masters, links to all repeating graphics and the color palettes for each section of the catalogue.
Note the multiple color codes: RGB, CMYK and #HTHTML. A helpful aid for three designers with a quickly-looming deadline.
Originally created as a reference for a catalogue; this Style Guide lived on as a guide for creating subsequent brochures, and updating the client’s website to match.
[/list]

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Social Media

SOCIAL MEDIA

We All Interact, Now

It all happened so fast, didn’t it? The near explosion of web 2.0 and social networking sites galore? Like one of those graph lines that slowly inches upward over time, then, seemingly out of the blue, curves up fast, then shoots to the stars?

The momentum of all that sure could be consuming.

Good thing we were taught “mediation in all things”, huh?

This maxim holds especially true for social media. Social media shouldn’t be consuming. It should be crafted, so that those who do consume it might be enlightened by it in some small way.

And it’s a different menu list for every company.

After all, jumping into every new social media brand, for many, just ties up resources while delivering a disappointing ROI. Business-to-business operations, for example, may derive little from chasing after the public’s engagement. The public is not their audience. However, the public is the perfect audience for, say, film retailors. For these folks, time-is-of-the-essence messaging must be public and top-of-search.

Conversely, business-to-business operations probably do want to reach their Rep force and/or end users using a different voice — through a limited range of mediums.

In both cases, heck, any case; choosing the right social media outlets, and choosing the right voice should be well-considered. If possible, analytics should also be brought into the conversation.

BE THE TWEET

Don’t send messages just to be messaging, either. “Be the tweet” sounds funny, makes you smile, but it also conveys a truth. People know when they are being “sold” versus “engaged.”

If you want their attention, be real with them. Find out who they are, and what they need — and give it to them. They will engage, and will even help you motivate them.

We’re all interacting, now.

So, it’s all about how.

Wishing you always-perfect pixels,

Marta Victoria

Above image from free fonts by Dawghouse Studio.

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Trade Shows

TRADE SHOWS

Before, During and After should NOT be the Three Stages of Grief

Everyone does a fairly good job, I’ve found through the years, of putting together and setting up their trade show areas. Graphics aside (a subject for a different day), execution of booth set-ups is something that many companies get mostly right.

That being the case, I do confess to being a bit bemused at why the middle part — the “during”, if you will — often the most difficult part, is the part that does get handled. When you think about it, that’s where all the expenses are.

Conversely, however — where the payoff lies — the “before” in preparation, and the “after” in follow-up — these are the areas that so often get neglected. Why is that?

Maybe your company should change that. Even if it cut a couple shows, and funnelled the money into the befores and afters of the ones that it kept; it would probably realize improved returns.

And it’s only the first time, that’s the hardest. The second time, the set-up, lists, announcements, traffic coding and check-backs all get easier.

Companies should really consider making the befores and afters a priority. Or bring someone in who can.

And in the smartest companies, this wouldn’t be a goal of Marketing’s, but of Management’s as well. Otherwise Accounting will nix the trade shows because the returns were wasted. Trade shows are up (did you know that?). They’re productive and valuable. Execute all three stages of them right, and you pocket the cash, and avoid the grief!

Wishing you always-perfect pixels,

Marta Victoria

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Newsletters . Visionaire Lighting

BRIEF

Start a newsletter series for our Lighting Representatives to inform them of our latest products, trade shows and news.

Category = Marketing / Newsletters


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Newsletters

[/column]
[column]

DESCRIPTION

Newsletter Series

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
INDESIGN
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Newsletter Series[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concepts developed
Stories written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Newsletter shell designed + coded
Rep list developed
Newsletters coded
[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Newsletters disseminated
Participation tracked using Google Analytics[/list][/column][/columns]

SOLUTION

NEWSLETTERS

Fun Fact

[list style=”unordered” type=”type7″]
This newsletter series increased web traffic significantly, and became an excellent tool towards educating Visionaire Lighting’s Rep force.[/list]

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“Shark Eden” Airs . Postcard Release . Icarus Music

BRIEF

Announce the airing of the documentary film we scored, “Journey to Shark Eden”.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

We’ve Come Up for Air

[/column]
[column]

DESCRIPTION

Air Date Release Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
WRITER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
GRAPHIC ELEMENTS
– Floating women images from
  Getty Images
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Film Clips from “Journey to Shark Eden”
Icarus Music
[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

“We’ve come up for air… with a message to share.”

The audience for these oversized postcards was documentary producers and programmers.

[/column]
[column]

 

Icarus Music specializes in scoring music for underwater films. These arresting photos were chosen to hint at what the audience already knows, and mentally take them to a surreal place, evocative of music,[/column]
[column]

 

while teasing at beauty and death (it was a shark show, after all).

This outside imagery was, hopefully, enticing enough to merit some fridge space*.

[/column][/columns]

SOLUTION

POSTCARD

Fun Facts

[list style=”unordered” type=”type7″]
*Print was chosen over e-mail for this announcement because the reminder needed to stay “present” until the air date. Print is still a better choice for many messages, and this is coming from a designer that’s fully comfortable with both digital and natural media.
In an interesting side note, these two photos are from different photographers.
I have grown fond of the Ink Burrow typeface, used here in “Icarus Music” and “With a message to share”.
If you want a postcard, be one of the first five commenters, then e-mail your address to mv@martavictoria.com![/list]

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Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

[/column]
[column]

DESCRIPTION

Press Release

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

[list style=”unordered” type=”type7″]
I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

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Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Announcing the Premier

[/column]
[column]

DESCRIPTION

Press Release + Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

[list style=”unordered” type=”type7″]
This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

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