Tag Archives: Icarus Music

Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Garden Nymph Salad

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DESCRIPTION

Demo CD Launch

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

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Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
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LINKS

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AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
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SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

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Won Graphics “Pick of the Day” Award from AdCritic.com.
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“Shark Eden” Airs . Postcard Release . Icarus Music

BRIEF

Announce the airing of the documentary film we scored, “Journey to Shark Eden”.

Category = Marketing / Press + Releases


 

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CLIENT

Icarus Music

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PROJECT TITLE

We’ve Come Up for Air

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DESCRIPTION

Air Date Release Announcement

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
WRITER[/list][/column]
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TOOLS

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PHOTOSHOP
INDESIGN
GRAPHIC ELEMENTS
– Floating women images from
  Getty Images
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LINKS

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Film Clips from “Journey to Shark Eden”
Icarus Music
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PROCESS

“We’ve come up for air… with a message to share.”

The audience for these oversized postcards was documentary producers and programmers.

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Icarus Music specializes in scoring music for underwater films. These arresting photos were chosen to hint at what the audience already knows, and mentally take them to a surreal place, evocative of music,[/column]
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while teasing at beauty and death (it was a shark show, after all).

This outside imagery was, hopefully, enticing enough to merit some fridge space*.

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SOLUTION

POSTCARD

Fun Facts

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*Print was chosen over e-mail for this announcement because the reminder needed to stay “present” until the air date. Print is still a better choice for many messages, and this is coming from a designer that’s fully comfortable with both digital and natural media.
In an interesting side note, these two photos are from different photographers.
I have grown fond of the Ink Burrow typeface, used here in “Icarus Music” and “With a message to share”.
If you want a postcard, be one of the first five commenters, then e-mail your address to mv@martavictoria.com![/list]

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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Icarus Music

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PROJECT TITLE

Aquanaria

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DESCRIPTION

Music CD

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

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TOOLS

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PHOTOSHOP
INDESIGN
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Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

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LINKS

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High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
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SOLUTION

CD COVER                                                CD

Fun Fact

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LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
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JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

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Music from this CD can be heard on Pandora Radio.
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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Waves Crashing

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DESCRIPTION

CD Demo Campaign

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
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LINKS

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Project PDF (Allow time to load)
Icarus Music
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SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

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The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
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CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

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A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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Aquanaria . Flash Website . Icarus Music

BRIEF

Create and build a website where visitors can hear our music,
though, not download it.
Include notes on each song and the inspirations for them.
Provide links to Icarus Music’s website, and CD purchase points.

Category = Graphic Design / Web / Flash


 

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CLIENT

Icarus Music

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PROJECT TITLE

Aquanaria… Dive In!

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DESCRIPTION

Flash Website

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
WEB MASTER
COMPOSER
with partner, Eddie Freeman[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
INDESIGN
FLASH MX (Intermediate, 1.0 Action Script)
DREAMWEAVER MX
NUENDO
SOUNDFORGE
GRAPHIC ELEMENT
– fish
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LINKS

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Aquanaria Website
Icarus Music
Aquanaria CD on CDBaby
Aquanaria CD Package Design
Aquanaria on Pandora Radio

LINK TO CD POST
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SOLUTION

WEBSITE

Fun Facts

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All Flash sites are definitely NOT recommended. They don’t search well, and can’t be seen on many mobile phones.
In 2006, when this site was built, Flash was expected to break wide open search-wise, and was the only solution at the time for allowing web surfers to hear music without being able to download it.
Flash code (1.0) was written by me. Am not currently “up” on Flash 3.0, but could learn it. Am waiting for it to be mobile phone friendly.
Sound effects were dropped in for the buttons, courtesy of Eddie Freeman.
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