Tag Archives: Advertising

Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango and Disney

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PROJECT TITLE

Planes

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DESCRIPTION

Web + Mobile Ad Campaign

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ROLES

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GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
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TOOLS

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AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
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LINKS

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Planes
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SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

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Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
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IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

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I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

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I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
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CoBrand Site Skin . Gillette . Man of Steel

BRIEF

Create a cobranded skin with integrated leader board for Gillette’s Man of Steel campaign on Fandango.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango

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PROJECT TITLE

Gillette – Man of Steel CoBranded Site Skin

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DESCRIPTION

Website Advertisements

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ROLES

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GRAPHIC DESIGNER
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TOOLS

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PHOTOSHOP
ILLUSTRATOR[/list]
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LINKS

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How Does He Shave?
Fandango
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SOLUTION

SKIN

Fun Facts

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First… for those who may not understand the term, “skin”; it is the part of the website that extends out from underneath the main site… usually up above and to the right and left of the content. In the above example, the Fandango site, with Summer of Action theme (not mine), is the content in the boxed center. The outsides of that are the “skin”.
Surprisingly, I had a lot to do with this design. Given various images, I was tasked in the 11th hour to produce a cobranded skin, along with additional ad units, for this unusual-but-fun campaign.
What is a cobrand, you ask? It is when two advertisers share the message. In this case, Gillette and the film, “Man of Steel” joined forces with a “How Does He Shave?” campaign that drove users to a mutually-created How Does He Shave? landing site.
I masked Superman from the sky in the original photo, and placed him over this texture, drawing in stark shadows for the cape and razor. I think the razor is too big, but most folks I spoke with were fine with it. I am happy with the button I created, an homage to the S glyph.
This comprehensive blanket campaign reached into every media known to man (steely, or otherwise). Here are the accompanying ad units I produced:[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

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CLIENT

Fandango’s Movie Studio Advertisers

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PROJECT TITLE

Multiple Film Titles

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DESCRIPTION

Prestitial Takeovers

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ROLES

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GRAPHIC DESIGNER[/list][/column]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
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LINKS

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Download the Fandango App![/list]
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PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

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SOLUTION

CATEGORY EXAMPLES

Fun Facts

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There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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Magazine Ad Series . Short . Visionaire Lighting

BRIEF

Create a series of monthly ads of various outdoor lighting products to appear in Landscape Architect & Specifier News magazine.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

LEDs – Tall Series

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DESCRIPTION

Trade Magazine Advertisements

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ROLES

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ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi[/list]
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LINKS

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Landscape Architect & Specifier News
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SOLUTION

ADVERTISEMENTS . 3.5 x 3.75





Fun Facts

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While there were many more ads produced, these represent the series well.[/list]

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ToysRUs Ad . D3Publisher

BRIEF

Take the “Before” of this print ad mock-up — make it an “After”.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Vertical Marketing Network for
D3Publisher

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PROJECT TITLE

Your Source for Everything Ben 10

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DESCRIPTION

ROTO Ad Mock-up

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ROLES

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GRAPHIC DESIGNER
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Fixed a bad design.
Produced for inclusion in a PowerPoint business pitch.
Wrote light copy.

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TOOLS

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PHOTOSHOP
GRAPHIC ELEMENTS
(Vertical Marketing Network)
– Nearly all content
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LINKS

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View Larger PDF
Vertical Marketing Network
D3Publisher
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SOLUTION

AFTER                                                                   BEFORE

Fun Fact

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Sometimes it’s the mock-ups no one sees that make something successful.
When done right, they should look like something that actually exists.
 
For example, in this ad, none of the newest-title “Protector of Earth” DVDs had actually been produced, yet — so four DVD mock-ups were created from poster art and dropped in. The T-shirt is also a mock-up.
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Magazine Ad Series . Tall . Visionaire Lighting

BRIEF

Create two ads touting our LED product inventory for Landscape Architect & Specifier News Magazine.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

LEDs – Tall Series

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DESCRIPTION

Trade Magazine Advertisements

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
[/column]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi
GRAPHIC ELEMENTS
Two fixture photos by Bau Ho.
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LINKS

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Landscape Architect & Specifier News
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SOLUTION

ADVERTISEMENTS . 3.5 x 5.75

Fun Facts

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Fixture product photography produced in a photo room.
I like the way the words subtly break free from the constrains of the ad box at the top.[/list]

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