Tag Archives: Mobile

WordPress Site . Arrowhead Lodges

BRIEF

Design, populate and launch a main website to attract tourists.
Produce photo-rich sub-sites for each rental home.
Provide another sub-site to market to home owners.

Category = Graphic Design / Web


 

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CLIENT

Arrowhead Lodges

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PROJECT TITLE

Arrowhead Lodges

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DESCRIPTION

Websites

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
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TOOLS

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DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
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LINKS

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Arrowhead Lodges
Laketop Lodge
Sweet Dreams Lodge
More about the Branding[/list][/column][/columns]

SOLUTION

WEBSITE                                                            SUB SITES

Fun Facts

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Each vacation home has its own “something-something” Lodge domain, in keeping with Arrowhead Lodges’ theme.
Using multiple domains pointing to one domain makes managing many sites easy, while increasing SEO exponentially (since no content repeats).
The site, overall, functions extremely well, and — despite the small inventory of homes –Arrowhead Lodges enjoys organic, first page ranking for nearly all relevant searches in most search engines — often topping major competitors like VRBO, AirBnB and Flipkey.
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SAMPLE WEB PHOTOGRAPHY

EXTERIOR WIDES . LAKE ARROWHEAD

EXTERIOR MEDIUMS . SWEET DREAMS LODGE

Fun Fact

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This home owner does set design, and the kids love this vacation rental.[/list]

INTERIOR MEDIUMS . RIM OF THE WORLD LODGE

Fun Fact

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Without the employment of HDR (High Dynamic Range) photography techniques, this shot, showing both the interior of the room, and the patio and trees at the same time, would not be possible.[/list]

INTERIOR CLOSE UPS

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Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango and Disney

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PROJECT TITLE

Planes

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DESCRIPTION

Web + Mobile Ad Campaign

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ROLES

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GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
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TOOLS

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AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
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LINKS

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Planes
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SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

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Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
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IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

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I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

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I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
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Ad Campaign . Orange Julius

BRIEF

Create an Orange Julius ad campaign for Dairy Queen, on Fandango.

Category = Art Direction / Campaign


 

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CLIENT

Fandango and Dairy Queen

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PROJECT TITLE

Dairy Queen / Orange Julius Smoothie Shop

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DESCRIPTION

Website and Mobile Ad Units

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
MOBILE PROGRAMMER
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TOOLS

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CELTRA 2.0
PHOTOSHOP
ILLUSTRATOR
INDD[/list]
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LINKS

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Fandango
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SOLUTION

SKIN AND IN-SITE RESTAURANT LOCATOR

Fun Facts

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Normally clients provide all the art direction for a campaign. This was an unusual situation wherein I was involved from conception to pitch to execution. I grabbed nearly all content from the Orange Julius website, and arranged it.
The skin’s duplication of the hero graphics on either side was against my suggestion. That doesn’t make it wrong.
The restaurant locator embedded in the site was an in-house first. I was honored to be able to design the look and feel. See below for TAB A and TAB B.[/list]

MOBILE BANNER-EXPAND RESTAURANT LOCATOR

Fun Facts

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This may be one of my favorite projects from the standpoint of crafting both the form and function of this banner-expand ad unit.
This, too, was a Fandango in-house first. I had the distinct pleasure of working hand-in-hand with Fandango’s AdOps Department to design, program and implement this campaign using Celtra 2.0.
The falling locators design for the Loading Page (shown here in the middle) turned out to be a lucky discovery… as this graphic approach translates well across all clients.[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

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CLIENT

Fandango’s Movie Studio Advertisers

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PROJECT TITLE

Multiple Film Titles

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DESCRIPTION

Prestitial Takeovers

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ROLES

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GRAPHIC DESIGNER[/list][/column]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
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LINKS

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Download the Fandango App![/list]
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PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

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SOLUTION

CATEGORY EXAMPLES

Fun Facts

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There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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