Tag Archives: GRAPHIC DESIGN

WordPress Site . Arrowhead Lodges

BRIEF

Design, populate and launch a main website to attract tourists.
Produce photo-rich sub-sites for each rental home.
Provide another sub-site to market to home owners.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Arrowhead Lodges

[/column]
[column]

PROJECT TITLE

Arrowhead Lodges

[/column]
[column]

DESCRIPTION

Websites

[/column]
[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Arrowhead Lodges
Laketop Lodge
Sweet Dreams Lodge
More about the Branding[/list][/column][/columns]

SOLUTION

WEBSITE                                                            SUB SITES

Fun Facts

[list style=”unordered” type=”type7″]
Each vacation home has its own “something-something” Lodge domain, in keeping with Arrowhead Lodges’ theme.
Using multiple domains pointing to one domain makes managing many sites easy, while increasing SEO exponentially (since no content repeats).
The site, overall, functions extremely well, and — despite the small inventory of homes –Arrowhead Lodges enjoys organic, first page ranking for nearly all relevant searches in most search engines — often topping major competitors like VRBO, AirBnB and Flipkey.
[/list]

SAMPLE WEB PHOTOGRAPHY

EXTERIOR WIDES . LAKE ARROWHEAD

EXTERIOR MEDIUMS . SWEET DREAMS LODGE

Fun Fact

[list style=”unordered” type=”type7″]
This home owner does set design, and the kids love this vacation rental.[/list]

INTERIOR MEDIUMS . RIM OF THE WORLD LODGE

Fun Fact

[list style=”unordered” type=”type7″]
Without the employment of HDR (High Dynamic Range) photography techniques, this shot, showing both the interior of the room, and the patio and trees at the same time, would not be possible.[/list]

INTERIOR CLOSE UPS

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Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango and Disney

[/column]
[column]

PROJECT TITLE

Planes

[/column]
[column]

DESCRIPTION

Web + Mobile Ad Campaign

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Planes
[/list][/column][/columns]

SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
[/list]

IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

[list style=”unordered” type=”type7″]
I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

[list style=”unordered” type=”type7″]
I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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Ad Campaign . Orange Julius

BRIEF

Create an Orange Julius ad campaign for Dairy Queen, on Fandango.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango and Dairy Queen

[/column]
[column]

PROJECT TITLE

Dairy Queen / Orange Julius Smoothie Shop

[/column]
[column]

DESCRIPTION

Website and Mobile Ad Units

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
MOBILE PROGRAMMER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
CELTRA 2.0
PHOTOSHOP
ILLUSTRATOR
INDD[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Fandango
[/list][/column][/columns]

SOLUTION

SKIN AND IN-SITE RESTAURANT LOCATOR

Fun Facts

[list style=”unordered” type=”type7″]
Normally clients provide all the art direction for a campaign. This was an unusual situation wherein I was involved from conception to pitch to execution. I grabbed nearly all content from the Orange Julius website, and arranged it.
The skin’s duplication of the hero graphics on either side was against my suggestion. That doesn’t make it wrong.
The restaurant locator embedded in the site was an in-house first. I was honored to be able to design the look and feel. See below for TAB A and TAB B.[/list]

MOBILE BANNER-EXPAND RESTAURANT LOCATOR

Fun Facts

[list style=”unordered” type=”type7″]
This may be one of my favorite projects from the standpoint of crafting both the form and function of this banner-expand ad unit.
This, too, was a Fandango in-house first. I had the distinct pleasure of working hand-in-hand with Fandango’s AdOps Department to design, program and implement this campaign using Celtra 2.0.
The falling locators design for the Loading Page (shown here in the middle) turned out to be a lucky discovery… as this graphic approach translates well across all clients.[/list]

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CoBrand Site Skin . Gillette . Man of Steel

BRIEF

Create a cobranded skin with integrated leader board for Gillette’s Man of Steel campaign on Fandango.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Gillette – Man of Steel CoBranded Site Skin

[/column]
[column]

DESCRIPTION

Website Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
How Does He Shave?
Fandango
[/list][/column][/columns]

SOLUTION

SKIN

Fun Facts

[list style=”unordered” type=”type7″]
First… for those who may not understand the term, “skin”; it is the part of the website that extends out from underneath the main site… usually up above and to the right and left of the content. In the above example, the Fandango site, with Summer of Action theme (not mine), is the content in the boxed center. The outsides of that are the “skin”.
Surprisingly, I had a lot to do with this design. Given various images, I was tasked in the 11th hour to produce a cobranded skin, along with additional ad units, for this unusual-but-fun campaign.
What is a cobrand, you ask? It is when two advertisers share the message. In this case, Gillette and the film, “Man of Steel” joined forces with a “How Does He Shave?” campaign that drove users to a mutually-created How Does He Shave? landing site.
I masked Superman from the sky in the original photo, and placed him over this texture, drawing in stark shadows for the cape and razor. I think the razor is too big, but most folks I spoke with were fine with it. I am happy with the button I created, an homage to the S glyph.
This comprehensive blanket campaign reached into every media known to man (steely, or otherwise). Here are the accompanying ad units I produced:[/list]

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Miller 64 . Top 64 Guy Movies of All Time

BRIEF

Create a Fandango-sponsored Facebook Landing Page for this Miller 64 sponsored movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Miller 64

[/column]
[column]

PROJECT TITLE

Top 64 Guy Movies of All Time

[/column]
[column]

DESCRIPTION

Facebook Contest

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
FLASH
GRAPHIC ELEMENTS
– From client
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Miller64 Facebook
Miller-64 Flash Unit[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

Riffed off of the Miller 64 logo.

[/column]
[column]

 

 .[/column]
[column]

 

 

[/column][/columns]

SOLUTION

DIGITAL LANDING PAGE

MATCHING FLASH COBRAND STORYBOARD (BELOW)

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
This was a successful contest; though, it was determined later that 64 contenders might have challenged the user more than necessary.
This promotion required an age gate.[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango’s Movie Studio Advertisers

[/column]
[column]

PROJECT TITLE

Multiple Film Titles

[/column]
[column]

DESCRIPTION

Prestitial Takeovers

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Download the Fandango App![/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

[/column][/columns]

SOLUTION

CATEGORY EXAMPLES

Fun Facts

[list style=”unordered” type=”type7″]
There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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Love is a Bracket-field

BRIEF

Create a Facebook Landing Page for Fandango’s Valentine’s Day bracket-type movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Love is a Bracket-field

[/column]
[column]

DESCRIPTION

Facebook Contest

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Love is a Bracket-field Facebook
Janda Stylish Script
Title font[/list]
[/column][/columns]

PROCESS

Worked with Fandango’s marketing folks to produce this.
 

SOLUTION

DIGITAL LANDING PAGE

Fun Facts

[list style=”unordered” type=”type7″]
I was especially happy with the stylish-yet-whimsical font I found on www.DaFont.com for the titles. It is by Kimberly Geswain, and is called “Janda Stylish Script“.[/list]

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WordPress Website . This One

BRIEF

Freshen up this portfolio site. Use WordPress to make it sing.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Myself

[/column]
[column]

PROJECT TITLE

Marta Victoria’s Portfolio

[/column]
[column]

DESCRIPTION

WordPress Website

[/column]
[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
WORDPRESS,
DREAMWEAVER,
MYPHPADMIN
PHOTOSHOP,
LIGHTROOM,
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Marta Victoria
WordPress Theme
Inspiration
Host
Laughing Squid
*Courtesy Link
More on WP eCommerce[/list][/column][/columns]

SOLUTION

ANATOMY OF MY WORDPRESS SITE

WordPress is a great tool for designing websites. Statistics put WordPress at about 25% of all sites on the planet. Which means, it’s not just for bloggers any more. Built on a MySQL database frame that’s perfect for managing content, WordPress offers more and more users a place to coordinate their information. From *retail storefronts to engaging portfolios; there’s a theme out there for everyone.

And, as an engine with a back-end that’s constantly being updated; WordPress is ideal for people who want to leave the coding to brainier folks, and get straight to the fun of designing. WordPress themes come in many shapes and sizes; many are free, other “premium” ones can be purchased for reasonable prices. The premium theme for this website is Inspiration. It was purchased for a one-time charge of $35. I have access to the designer for that, too. He writes back, even.

Web design skills are still probably necessary, however, if you want a WordPress site that is going to be more complex than a blogging platform. It is also helpful to have an understanding of how to create web standard graphics, as one or more graphics tend to accompany every post these days.

Setting up a WordPress site is not for everyone, though; and that’s where a good designer comes in. They can help a client get a domain set up, along with a web host. They can recommend themes with the functionality a client requires, and lay out the design according to a company’s style guide. WordPress sites can be self-hosted by that designer, or placed on a testing server, until they’re perfect — then migrated online all at once. This avoids that awkward “under construction” phase.

After the WordPress site is designed, a client can take over; and, with light training, they can maintain that site from then on. I think WordPress is perfect for small business owners — who often have the talent and desire to run their websites — but, being time-starved, need a graphic designer to midwife the delivery of those sites.

Wishing you always-perfect pixels,

Marta Victoria

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CD . Shakey Pete and the Faultline

BRIEF

Produce a soulful CD package for a top-notch blues band.

Category = Graphic Design / Layout / Packaging


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Shakey Pete and the Faultline

[/column]
[column]

PROJECT TITLE

Moovin & Groovin

[/column]
[column]

DESCRIPTION

CD Jewel Case + 4-Pg Booklet

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
CREATIVE DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]

Tasked with creating concept and taking it through final production, including shooting the band.

Very cool, written content came from Shakey.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
CANON DIGITAL REBEL SLR
GRAPHIC ELEMENTS
(iStockphoto.com)
– Metal sign
– Textured background
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF (1.62 mg)
www.ShakeyPete.com
[/list]
[/column][/columns]

SOLUTION

CD COVER . CD

Fun Fact

[list style=”unordered” type=”type7″]
No Lightroom was used to adjust this CD photo. The band was rippin’, so I was avoiding flash, and got this slow-shutter, low-ISO color effect. FYI, in the trade, this is technically referred to as a happy accident.
[/list]

INSIDE BOOKLET

Fun Facts

[list style=”unordered” type=”type7″]
The flame motif from the bass player’s 32 Ford Model A was repeated in the background using Illustrator.
The turn table arm is from Shakey’s player.
[/list]

BOOKLET BACK + JEWEL CASE BACK

Fun Fact

[list style=”unordered” type=”type7″]The lead singer, Peter Baldwin, is the person who commissioned this CD. Also known as “Shakey Pete,” he’s the kind of guy you love working for. ‘Course, someone who added a section to his cover art called “Performers Who Helped Me Evolve” just would have to be, wouldn’t he?[/list]

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Air Flow Diagram . Visionaire Lighting

BRIEF

Draw a diagram showing how air flows through an LED light fixture and removes heat from it.

Category = Graphic Design / Illustration / Product


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Element II Thermal Management

[/column]
[column]

DESCRIPTION

Airflow Breakaway Diagram

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
ILLUSTRATOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
(Client)
– Fixture rendering[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

BREAKAWAY DIAGRAM

Fun Facts

[list style=”unordered” type=”type7″]
Worked directly with the Chief Engineer to output the fixture rendering from SolidWorks in the appropriate file format; being careful to show all x, y and z planes.
Rendered the arrows and shading in Illustrator Smart Objects, then repeated, aligned and adjusted transparency to taste.
The color adjustments from blue to red are meant to communicate that cool air is entering from beneath the fixture, peeling heat away from the heat sink (unit with vertical lines in center), and venting through the top.[/list]

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Magazine Ad Series . Short . Visionaire Lighting

BRIEF

Create a series of monthly ads of various outdoor lighting products to appear in Landscape Architect & Specifier News magazine.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

LEDs – Tall Series

[/column]
[column]

DESCRIPTION

Trade Magazine Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Landscape Architect & Specifier News
[/list][/column][/columns]

SOLUTION

ADVERTISEMENTS . 3.5 x 3.75





Fun Facts

[list style=”unordered” type=”type7″]
While there were many more ads produced, these represent the series well.[/list]

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Fast Facts Pocket Guide . Mazda USA

BRIEF

Produce a spiral-bound, 58-page pocket reference guide for automotive dealership personnel. Target new vehicle features and provide competition talking points.

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Mazda USA

[/column]
[column]

PROJECT TITLE

Mazda Tribute Fast Facts

[/column]
[column]

DESCRIPTION

Pocket Reference Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLE

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]

Designed master’s look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitors’ imagery.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINK

[list style=”unordered” type=”type7″]
Entire Pocket Guide (1mg)
Mazda USA

[/list]
[/column][/columns]

SOLUTION

BOOKLET COVER + PAGE ONE

MORE PAGES

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Product Ordering Guide V . Visionaire Lighting

BRIEF

Help us produce our fifth Product Ordering Guide — it’s going to be twice the size of our fourth… with 69 new fixtures and whole new product categories added!

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

POG-V

[/column]
[column]

DESCRIPTION

Product Ordering Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
INDESIGN
ILLUSTRATOR
PHOTOSHOP
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
– Some existing fixture photos
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Production Style Guide
Product Ordering Guide – V
[/list][/column][/columns]

SOLUTION

PRODUCT ORDERING GUIDE . COVER

Fun Facts

[list style=”unordered” type=”type7″]
This 198-page ordering guide for an outdoor lighting manufacturer took six months to produce for myself and one assistant. A second assistant was brought in half-way through the process for additional layout.
Process included guidance of all content meetings with top brass at Visionaire Lighting; art direction; overseeing of all design execution and layout; proofing of all content for accuracy; lots of photography of new inventory (including LEDs on cover); writing throughout; development of illustrations; vendor selection, output, press check and delivery.
Original design included a light fixture in front of the LED array. It was the CEO’s idea to pull it and go with just the LEDs. I ended up really liking that approach because inventory can change and look dated when it does. No fixtures on the cover highlighted the industry’s recent shift towards LED nicely, while also helping to keep the guide “evergreen”.[/list]

PRODUCT ORDERING GUIDE . SECTION HEADS

Fun Facts

[list style=”unordered” type=”type7″]
Each section’s color scheme is based on the actual finishes the lighting products are offered in. See the production Style Guide for all the specific details.
I requested 2’x2′ metal sheets from the client, painted with every finish offered; then photographed them outdoors. Primary colors, and complimentary secondary and tertiary colors were coded for each section.
While it may look like some color schemes repeat, the subtle differences are there (grey versus silver metallic, for example), and more easily seen in the printed version.[/list]

PRODUCT ORDERING GUIDE . TOC . INTRODUCTION . SAMPLE PAGES

Fun Fact

[list style=”unordered” type=”type7″]
The amount of data on each product page (bottom two) was immense. InDesign files were broken into product sections in order to be able to handle numerous links to photos, illustrations and charts. The sections were then managed for output using InDesign’s book feature.[/list]

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Cereal Box Sweepstakes . D3Publisher

BRIEF

Mock up a cereal box to represent a proposed Ben 10
“Be a Videogame Designer for a Day!” Sweepstakes offer.
 
One of many parts of a D3Publisher business pitch to
Cartoon Network.

Category = Graphic Design / Layout / Packaging


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
[column]

PROJECT TITLE

Be a Videogame Designer for a Day!

[/column]
[column]

DESCRIPTION

Cereal Box Mock-up

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
[/list]

Production steps:
1) 6-sided cereal box photography
2) Sweepstakes design
3) Artwork production
4) Box construction with graphic drop-ins — adding all-important perspective.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
CANON DIGITAL REBEL SLR
FROM CLIENT
(Vertical Marketing, Inc.)
– Slogan
– Prize descriptions
– Ben 10 illustration art

[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
View Larger PDF
Vertical Marketing Network
D3Publisher
[/list]
[/column][/columns]

SOLUTION

CEREAL BOX FRONT AND BACK

Fun Facts

[list style=”unordered” type=”type7″]
For this project, there was a lot of information to convey verbiage-wise on the back of the box. To manage it all, I split the box into upper and lower information areas. Then, using the Ben 10 circles as a design element, chose a maze-style approach to walking readers through the prizes.
The most challenging part was choosing and shooting the cereal box so that its color and size matched and joined together well. Then the existing promotion had to be removed and masked out. The sweepstakes artwork was completed in 2D, then laid onto the flat box side pictures. Finally, each box side was individually skewed to produce a 3D effect.
[/list]

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PPT Presentation . Thales Communications

BRIEF

Build us an exciting, fully-animated slideshow presentation that’s cued to music. We know it’s Friday, but we need it by Monday.

Category = Graphic Design / Layout / PowerPoint


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Thales Communications, Inc.

[/column]
[column]

PROJECT TITLE

The Road to Partnerships

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]

Responsible for creative concept, through final production of PowerPoint, including all graphics, and an animated open timed to music.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
POWERPOINT
GRAPHIC ELEMENTS
(iStockphoto.com)
– Numbers
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
View Larger PDF (1.62 mg)
Thales Communications, Inc.
[/list]
[/column][/columns]

SOLUTION

POWERPOINT SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
What you can’t see here is all the crazy cool animation that drove this presentation.
It opened with flying 1’s and 0’s, which increased in number and settled into the background.
Everything was timed to music.[/list]

Fun Facts

[list style=”unordered” type=”type7″]
Lots of slides built up on each other for subtle-fast animated effects.
Three separate presentations were completed, each one triggering the next.
[/list]

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Sarita Monroe . Personal

BRIEF

Do something cool art-wise for a fellow graphic artist’s birthday.

Category = Graphic Design / Illustration / Personal


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Myself

[/column]
[column]

PROJECT TITLE

Sarita Monroe

[/column]
[column]

DESCRIPTION

Birthday Card Graphic

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
ILLUSTRATOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
(Sarita)
– Original photo[/list]
[/column]
[column]

LINKS

For those who might not know, this graphic style is an homage to Andy Warhol’s famed Marilyn Monroe print. Though I’m not a fan of the man, one must still acknowledge the importance of his trend-setting, artistic style.
[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

ILLUSTRATION

Fun Fact

[list style=”unordered” type=”type7″]
I usually like to guide the viewer’s eyes throughout an art piece, giving them a place to eventually rest.
 
In this instance, I went for the opposite approach; attempting, instead to keep the viewer’s eyes circling to discover more with each pass. Comment and let me know if I achieved that?[/list]

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Website . Visionaire Lighting

BRIEF

Take the current design, and bring the content up to date.
Then freshen it up to match our product guide,
and add a few more sections.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Performance in a Whole New Light

[/column]
[column]

DESCRIPTION

Website

[/column]
[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
FLASH
CANON DIGITAL REBEL SLR[/list][/column]
[column]

 

[list style=”unordered” type=”type7″]
[/column][/columns]

SOLUTION

WEBSITE

Fun Facts

[list style=”unordered” type=”type7″]
There are literally hundreds of pages to this outdoor lighting manufacturer’s website, with one for every product, project, press release and piece of literature (if you’ll please pardon the onomatopoeia?).
It was created and maintained with Dreamweaver, and much of the coding for it was done by my hand. I also shot the majority of the products pictured, and wrote many of the descriptions.
This site is updated nearly daily with changes and links to the important documents, like cut sheets and sell sheets and IES files — that this company’s Rep force need access to.
The original red of the site was removed, and the inside product sections were color-coded to match the Product Ordering Guide’s Style Guide.
This is not my idea of a great-looking website. It is my idea of a highly-functional website that serves a business-to-business community well.
Now that a healthy majority of the content has been brought up to speed; I would next focus on re-designing it.
[/list]

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Sales Rep Campaign Guide . Isuzu

BRIEF

For this Isuzu Sales Society campaign re-launch… design interior and back pages to match previous designer’s cover and logo.
Please also build matching award certificates and business cards for three achievement levels.

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Isuzu USA

[/column]
[column]

PROJECT TITLE

Isuzu Sales Society

[/column]
[column]

DESCRIPTION

Automotive Sales Rep
Campaign Guide,
Award Certificates and
Business Cards

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Complete Campaign Guide and
Business Cards PDF

Isuzu Motors
[/list]
[/column][/columns]

SOLUTION

CAMPAIGN BROCHURE . FOUR OF EIGHT PAGES

Fun Fact

[list style=”unordered” type=”type7″]
This assignment was really a lesson in how to take another designer’s vision (cover) and run with it.
The glass prize bowl did not actually exist at the time of printing; so the Sales Society logo etched-glass-effect had to be photoshopped in (including its reflection).
[/list]

DIAMOND, GOLD AND SILVER AWARD CERTIFICATES . BUSINESS CARDS

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Element II HDR Photo . Visionaire Lighting

BRIEF

Create a high-quality product shot for the Element II brochure.

Category = Graphic Design / Photography


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Element II

[/column]
[column]

DESCRIPTION

HDR Photo

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PHOTOGRAPHER
GRAPHIC DESIGNER[/list]

HDR photography, combined with Lightroom retouching

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

PRODUCT SHOT

Fun Facts

[list style=”unordered” type=”type7″]
For this client, I perfected my HDR (High Dynamic Range) photography skills. HDR is the art of marrying several photos of a subject, taken at varying f-stops, to capture the full range of lights and darks in the resulting image (composite). It also produces beautiful skies. Anyone who has photographed silver metallic finishes, like in this fixture, might appreciate this tip.
Lightroom took this image the rest of the way “there”.[/list]

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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Aquanaria

[/column]
[column]

DESCRIPTION

Music CD

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
[/list]

 

 
Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD COVER                                                CD

Fun Fact

[list style=”unordered” type=”type7″]
LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
[/list]

JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

[list style=”unordered” type=”type7″]
Music from this CD can be heard on Pandora Radio.
[/list]

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