Tag Archives: Manufacturing

Air Flow Diagram . Visionaire Lighting

BRIEF

Draw a diagram showing how air flows through an LED light fixture and removes heat from it.

Category = Graphic Design / Illustration / Product


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Element II Thermal Management

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DESCRIPTION

Airflow Breakaway Diagram

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ROLES

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ART DIRECTOR
ILLUSTRATOR
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
(Client)
– Fixture rendering[/list]
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LINKS

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SOLUTION

BREAKAWAY DIAGRAM

Fun Facts

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Worked directly with the Chief Engineer to output the fixture rendering from SolidWorks in the appropriate file format; being careful to show all x, y and z planes.
Rendered the arrows and shading in Illustrator Smart Objects, then repeated, aligned and adjusted transparency to taste.
The color adjustments from blue to red are meant to communicate that cool air is entering from beneath the fixture, peeling heat away from the heat sink (unit with vertical lines in center), and venting through the top.[/list]

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Website . Visionaire Lighting

BRIEF

Take the current design, and bring the content up to date.
Then freshen it up to match our product guide,
and add a few more sections.

Category = Graphic Design / Web


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Performance in a Whole New Light

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DESCRIPTION

Website

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
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TOOLS

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DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
FLASH
CANON DIGITAL REBEL SLR[/list][/column]
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SOLUTION

WEBSITE

Fun Facts

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There are literally hundreds of pages to this outdoor lighting manufacturer’s website, with one for every product, project, press release and piece of literature (if you’ll please pardon the onomatopoeia?).
It was created and maintained with Dreamweaver, and much of the coding for it was done by my hand. I also shot the majority of the products pictured, and wrote many of the descriptions.
This site is updated nearly daily with changes and links to the important documents, like cut sheets and sell sheets and IES files — that this company’s Rep force need access to.
The original red of the site was removed, and the inside product sections were color-coded to match the Product Ordering Guide’s Style Guide.
This is not my idea of a great-looking website. It is my idea of a highly-functional website that serves a business-to-business community well.
Now that a healthy majority of the content has been brought up to speed; I would next focus on re-designing it.
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Hanging Banners . Visionaire Lighting

BRIEF

Create two-sided banners to hang from short lighting poles at trade shows.

Category = Graphic Design / Layout / Large Format


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Lightfair Banners

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DESCRIPTION

Two-sided Hanging Banners

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
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SOLUTION

BANNER . SIDE A + SIDE B

SINGLE-SIDED BANNERS

Fun Facts

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The background LEDs are from one of my product shoots.
The textural black is a photo of one of the company’s sheets of finished metal — basically a large paint chip.
The upper logo is my freshened-up version of the lower, pre-existing one.
These banners made a pleasing backdrop when hung throughout the installation.[/list]

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Magazine Ad Series . Tall . Visionaire Lighting

BRIEF

Create two ads touting our LED product inventory for Landscape Architect & Specifier News Magazine.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

LEDs – Tall Series

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DESCRIPTION

Trade Magazine Advertisements

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ROLES

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ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi
GRAPHIC ELEMENTS
Two fixture photos by Bau Ho.
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LINKS

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Landscape Architect & Specifier News
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SOLUTION

ADVERTISEMENTS . 3.5 x 5.75

Fun Facts

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Fixture product photography produced in a photo room.
I like the way the words subtly break free from the constrains of the ad box at the top.[/list]

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