Tag Archives: Entertainment

Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango and Disney

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[column]

PROJECT TITLE

Planes

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DESCRIPTION

Web + Mobile Ad Campaign

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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
[/list]
[/column]
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TOOLS

[list style=”unordered” type=”type18″]
AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Planes
[/list][/column][/columns]

SOLUTION

FLASH COUNTDOWN

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Fun Facts

[list style=”unordered” type=”type7″]
Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
[/list]

IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

[list style=”unordered” type=”type7″]
I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

[list style=”unordered” type=”type7″]
I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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Miller 64 . Top 64 Guy Movies of All Time

BRIEF

Create a Fandango-sponsored Facebook Landing Page for this Miller 64 sponsored movie contest.

Category = Marketing / Social Media


 

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CLIENT

Miller 64

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[column]

PROJECT TITLE

Top 64 Guy Movies of All Time

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[column]

DESCRIPTION

Facebook Contest

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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
FLASH
GRAPHIC ELEMENTS
– From client
[/list]
[/column]
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LINKS

[list style=”unordered” type=”type7″]
Miller64 Facebook
Miller-64 Flash Unit[/list]
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PROCESS

Riffed off of the Miller 64 logo.

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SOLUTION

DIGITAL LANDING PAGE

MATCHING FLASH COBRAND STORYBOARD (BELOW)

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Fun Facts

[list style=”unordered” type=”type7″]
This was a successful contest; though, it was determined later that 64 contenders might have challenged the user more than necessary.
This promotion required an age gate.[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

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CLIENT

Fandango’s Movie Studio Advertisers

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PROJECT TITLE

Multiple Film Titles

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DESCRIPTION

Prestitial Takeovers

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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
[/column]
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LINKS

[list style=”unordered” type=”type7″]
Download the Fandango App![/list]
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PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

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SOLUTION

CATEGORY EXAMPLES

Fun Facts

[list style=”unordered” type=”type7″]
There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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[column]

PROJECT TITLE

Garden Nymph Salad

[/column]
[column]

DESCRIPTION

Demo CD Launch

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

[list style=”unordered” type=”type3″]
Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
[/column]
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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
[/list]
[/column]
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LINKS

[list style=”unordered” type=”type7″]
AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

[list style=”unordered” type=”type7″]
Won Graphics “Pick of the Day” Award from AdCritic.com.
[/list]

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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Icarus Music

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PROJECT TITLE

Aquanaria

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DESCRIPTION

Music CD

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
[/list]

 

 
Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

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LINKS

[list style=”unordered” type=”type7″]
High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD COVER                                                CD

Fun Fact

[list style=”unordered” type=”type7″]
LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
[/list]

JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

[list style=”unordered” type=”type7″]
Music from this CD can be heard on Pandora Radio.
[/list]

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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Waves Crashing

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DESCRIPTION

CD Demo Campaign

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
[/list]
[/column]
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LINKS

[list style=”unordered” type=”type7″]
Project PDF (Allow time to load)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

[list style=”unordered” type=”type7″]
The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
[/list]

CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

[list style=”unordered” type=”type7″]
A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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Matrix Kids . Pitch Proposal . D3Publisher

BRIEF

Concept for D3Publisher Business Pitch to Cartoon Network.
It failed, actually (see LINK), but I always liked it.

Marta Victoria
Category = Art Direction / Campaign


 

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[column]

CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
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PROJECT TITLE

Matrix Kids

[/column]
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DESCRIPTION

Pitch theme concept

[/column]
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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with developing a theme to convey a proposed partnership between D3Publisher and Cartoon Network.

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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
[/list]
[/column]
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LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
[/list]
[/column][/columns]

PROPOSED SOLUTION

MATRIX KIDS

Fun Fact

[list style=”unordered” type=”type7″]
The choice of blue and green came directly from the logos of both companies. The mingling colors were meant to metaphorically enhance the concept of partnership. The boy and girl represented their target market.
[/list]

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PPT Pitch Presentation . D3Publisher

BRIEF

Create a Powerpoint pitch presentation pronto.

Category = Graphic Design / Layout / PowerPoint


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
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PROJECT TITLE

The Road to Partnerships

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DESCRIPTION

PowerPoint Presentation

[/column]
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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
FROM CLIENT
(Vertical Marketing, Inc.)
– Verbiage
– Most product art

[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
[/list][/column][/columns]

SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
Grunge stars, chosen to appeal to the pre-teen crowd, were hand-designed in Illustrator. The jagged-edge and paint-spray styles were applied to elements throughout the presentation for continuity.
Opening animation included the stars twirling as they zoomed in from the center.
This presentation was produced in 16×9 format (HD aspect ratio), which, at the time, was fairly cutting edge.[/list]

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