All posts by Marta Victoria

Magazine Ad Series . Tall . Visionaire Lighting

BRIEF

Create two ads touting our LED product inventory for Landscape Architect & Specifier News Magazine.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

LEDs – Tall Series

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DESCRIPTION

Trade Magazine Advertisements

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ROLES

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ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi
GRAPHIC ELEMENTS
Two fixture photos by Bau Ho.
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LINKS

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Landscape Architect & Specifier News
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SOLUTION

ADVERTISEMENTS . 3.5 x 5.75

Fun Facts

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Fixture product photography produced in a photo room.
I like the way the words subtly break free from the constrains of the ad box at the top.[/list]

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PPT Pitch Presentation . D3Publisher

BRIEF

Create a Powerpoint pitch presentation pronto.

Category = Graphic Design / Layout / PowerPoint


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

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PROJECT TITLE

The Road to Partnerships

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DESCRIPTION

PowerPoint Presentation

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

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TOOLS

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PHOTOSHOP
ILLUSTRATOR
POWERPOINT
FROM CLIENT
(Vertical Marketing, Inc.)
– Verbiage
– Most product art

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LINKS

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Vertical Marketing Network
D3Publisher
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SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

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Grunge stars, chosen to appeal to the pre-teen crowd, were hand-designed in Illustrator. The jagged-edge and paint-spray styles were applied to elements throughout the presentation for continuity.
Opening animation included the stars twirling as they zoomed in from the center.
This presentation was produced in 16×9 format (HD aspect ratio), which, at the time, was fairly cutting edge.[/list]

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Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Announcing the Premier

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DESCRIPTION

Press Release + Announcement

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ROLES

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PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
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LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
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PROCESS

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Concept developed
Story written[/list][/column]
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Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
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Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

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This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

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