Category Archives: Layout

ToysRUs Ad . D3Publisher

BRIEF

Take the “Before” of this print ad mock-up — make it an “After”.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Vertical Marketing Network for
D3Publisher

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PROJECT TITLE

Your Source for Everything Ben 10

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DESCRIPTION

ROTO Ad Mock-up

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ROLES

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GRAPHIC DESIGNER
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Fixed a bad design.
Produced for inclusion in a PowerPoint business pitch.
Wrote light copy.

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TOOLS

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PHOTOSHOP
GRAPHIC ELEMENTS
(Vertical Marketing Network)
– Nearly all content
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LINKS

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View Larger PDF
Vertical Marketing Network
D3Publisher
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SOLUTION

AFTER                                                                   BEFORE

Fun Fact

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Sometimes it’s the mock-ups no one sees that make something successful.
When done right, they should look like something that actually exists.
 
For example, in this ad, none of the newest-title “Protector of Earth” DVDs had actually been produced, yet — so four DVD mock-ups were created from poster art and dropped in. The T-shirt is also a mock-up.
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Magazine Ad Series . Tall . Visionaire Lighting

BRIEF

Create two ads touting our LED product inventory for Landscape Architect & Specifier News Magazine.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

LEDs – Tall Series

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DESCRIPTION

Trade Magazine Advertisements

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ROLES

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ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi
GRAPHIC ELEMENTS
Two fixture photos by Bau Ho.
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LINKS

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Landscape Architect & Specifier News
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SOLUTION

ADVERTISEMENTS . 3.5 x 5.75

Fun Facts

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Fixture product photography produced in a photo room.
I like the way the words subtly break free from the constrains of the ad box at the top.[/list]

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PPT Pitch Presentation . D3Publisher

BRIEF

Create a Powerpoint pitch presentation pronto.

Category = Graphic Design / Layout / PowerPoint


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

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PROJECT TITLE

The Road to Partnerships

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DESCRIPTION

PowerPoint Presentation

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

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TOOLS

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PHOTOSHOP
ILLUSTRATOR
POWERPOINT
FROM CLIENT
(Vertical Marketing, Inc.)
– Verbiage
– Most product art

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LINKS

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Vertical Marketing Network
D3Publisher
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SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

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Grunge stars, chosen to appeal to the pre-teen crowd, were hand-designed in Illustrator. The jagged-edge and paint-spray styles were applied to elements throughout the presentation for continuity.
Opening animation included the stars twirling as they zoomed in from the center.
This presentation was produced in 16×9 format (HD aspect ratio), which, at the time, was fairly cutting edge.[/list]

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