Category Archives: GRAPHIC DESIGN

Website . Visionaire Lighting

BRIEF

Take the current design, and bring the content up to date.
Then freshen it up to match our product guide,
and add a few more sections.

Category = Graphic Design / Web


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Performance in a Whole New Light

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[column]

DESCRIPTION

Website

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
FLASH
CANON DIGITAL REBEL SLR[/list][/column]
[column]

 

[list style=”unordered” type=”type7″]
[/column][/columns]

SOLUTION

WEBSITE

Fun Facts

[list style=”unordered” type=”type7″]
There are literally hundreds of pages to this outdoor lighting manufacturer’s website, with one for every product, project, press release and piece of literature (if you’ll please pardon the onomatopoeia?).
It was created and maintained with Dreamweaver, and much of the coding for it was done by my hand. I also shot the majority of the products pictured, and wrote many of the descriptions.
This site is updated nearly daily with changes and links to the important documents, like cut sheets and sell sheets and IES files — that this company’s Rep force need access to.
The original red of the site was removed, and the inside product sections were color-coded to match the Product Ordering Guide’s Style Guide.
This is not my idea of a great-looking website. It is my idea of a highly-functional website that serves a business-to-business community well.
Now that a healthy majority of the content has been brought up to speed; I would next focus on re-designing it.
[/list]

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Sales Rep Campaign Guide . Isuzu

BRIEF

For this Isuzu Sales Society campaign re-launch… design interior and back pages to match previous designer’s cover and logo.
Please also build matching award certificates and business cards for three achievement levels.

Category = Graphic Design / Layout / Print


 

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CLIENT

Sandy Corporation for
Isuzu USA

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PROJECT TITLE

Isuzu Sales Society

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DESCRIPTION

Automotive Sales Rep
Campaign Guide,
Award Certificates and
Business Cards

[/column]
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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]
[/column]
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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
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LINKS

[list style=”unordered” type=”type7″]
Complete Campaign Guide and
Business Cards PDF

Isuzu Motors
[/list]
[/column][/columns]

SOLUTION

CAMPAIGN BROCHURE . FOUR OF EIGHT PAGES

Fun Fact

[list style=”unordered” type=”type7″]
This assignment was really a lesson in how to take another designer’s vision (cover) and run with it.
The glass prize bowl did not actually exist at the time of printing; so the Sales Society logo etched-glass-effect had to be photoshopped in (including its reflection).
[/list]

DIAMOND, GOLD AND SILVER AWARD CERTIFICATES . BUSINESS CARDS

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Element II HDR Photo . Visionaire Lighting

BRIEF

Create a high-quality product shot for the Element II brochure.

Category = Graphic Design / Photography


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Element II

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DESCRIPTION

HDR Photo

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ROLES

[list style=”unordered” type=”type18″]
PHOTOGRAPHER
GRAPHIC DESIGNER[/list]

HDR photography, combined with Lightroom retouching

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

PRODUCT SHOT

Fun Facts

[list style=”unordered” type=”type7″]
For this client, I perfected my HDR (High Dynamic Range) photography skills. HDR is the art of marrying several photos of a subject, taken at varying f-stops, to capture the full range of lights and darks in the resulting image (composite). It also produces beautiful skies. Anyone who has photographed silver metallic finishes, like in this fixture, might appreciate this tip.
Lightroom took this image the rest of the way “there”.[/list]

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Materials Branding . American Honda Motors

BRIEF

Develop color-coded branding for automotive training materials in four styles. Create PowerPoints and matching Word documents.

Category = Art Direction / Branding


 

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CLIENT

American Honda Motor Co., Inc.,
Organizational Development and Training Department

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PROJECT TITLE

That Light Bulb Guy

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[column]

DESCRIPTION

PowerPoint + Word templates

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with laying out and color-manipulating multiple graphic elements to create four styles of PowerPoints and Word templates in a two-section/two-sided format

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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
WORD
GRAPHIC ELEMENTS
(iStockphoto.com)
– Light bulb guy
– Vectored background
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF for Larger View
[/list]
[/column][/columns]

SOLUTION

MAIN SLIDE + DOCUMENT LAYOUTS

Fun Fact

[list style=”unordered” type=”type7″]
Since these tools would be used strictly for training; client and I chose a colorful, engaging palette to excite the viewer, and, therefore, encourage retention of subject matter.
[/list]

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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Icarus Music

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PROJECT TITLE

Aquanaria

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DESCRIPTION

Music CD

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
[/list]

 

 
Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD COVER                                                CD

Fun Fact

[list style=”unordered” type=”type7″]
LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
[/list]

JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

[list style=”unordered” type=”type7″]
Music from this CD can be heard on Pandora Radio.
[/list]

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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
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CLIENT

Icarus Music

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[column]

PROJECT TITLE

Waves Crashing

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[column]

DESCRIPTION

CD Demo Campaign

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF (Allow time to load)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

[list style=”unordered” type=”type7″]
The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
[/list]

CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

[list style=”unordered” type=”type7″]
A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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Aquanaria . Flash Website . Icarus Music

BRIEF

Create and build a website where visitors can hear our music,
though, not download it.
Include notes on each song and the inspirations for them.
Provide links to Icarus Music’s website, and CD purchase points.

Category = Graphic Design / Web / Flash


 

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CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Aquanaria… Dive In!

[/column]
[column]

DESCRIPTION

Flash Website

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
WEB MASTER
COMPOSER
with partner, Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
FLASH MX (Intermediate, 1.0 Action Script)
DREAMWEAVER MX
NUENDO
SOUNDFORGE
GRAPHIC ELEMENT
– fish
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Aquanaria Website
Icarus Music
Aquanaria CD on CDBaby
Aquanaria CD Package Design
Aquanaria on Pandora Radio

LINK TO CD POST
[/list]
[/column][/columns]

SOLUTION

WEBSITE

Fun Facts

[list style=”unordered” type=”type7″]
All Flash sites are definitely NOT recommended. They don’t search well, and can’t be seen on many mobile phones.
In 2006, when this site was built, Flash was expected to break wide open search-wise, and was the only solution at the time for allowing web surfers to hear music without being able to download it.
Flash code (1.0) was written by me. Am not currently “up” on Flash 3.0, but could learn it. Am waiting for it to be mobile phone friendly.
Sound effects were dropped in for the buttons, courtesy of Eddie Freeman.
[/list]

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Wall Wrap . D3Publisher

BRIEF

Create a wall wrap for the meeting room we’re pitching in.

Category = Graphic Design / Layout / Large Format


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

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PROJECT TITLE

We’re On It!

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[column]

DESCRIPTION

Wall Wrap

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]
[/column]
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TOOLS

[list style=”unordered” type=”type18″]
ILLUSTRATOR
PHOTOSHOP
GRAPHIC ELEMENTS
Cartoon Network characters

from Cartoon Network

[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
[/list][/column][/columns]

SOLUTION

WALL WRAP

PHOTO OF INSTALLATION

Fun Facts

[list style=”unordered” type=”type7″]
For this project, what I had to keep in mind was the perceptual difference between monitor-sized spacing and wall-sized spacing.
Too much fun, huh? I would really enjoy creating a bus cover, now.[/list]

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Hanging Banners . Visionaire Lighting

BRIEF

Create two-sided banners to hang from short lighting poles at trade shows.

Category = Graphic Design / Layout / Large Format


 

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CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Lightfair Banners

[/column]
[column]

DESCRIPTION

Two-sided Hanging Banners

[/column]
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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

BANNER . SIDE A + SIDE B

SINGLE-SIDED BANNERS

Fun Facts

[list style=”unordered” type=”type7″]
The background LEDs are from one of my product shoots.
The textural black is a photo of one of the company’s sheets of finished metal — basically a large paint chip.
The upper logo is my freshened-up version of the lower, pre-existing one.
These banners made a pleasing backdrop when hung throughout the installation.[/list]

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Green PPT Presentation . Visionaire Lighting

BRIEF

Create a PowerPoint presentation featuring our green outdoor lighting products.

Category = Graphic Design / Layout / PowerPoint


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Green Product Line

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
POWERPOINT
DIGITAL REBEL XTi
FROM CLIENT
(Visionaire Lighting)
– Some product art

[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
The two bottom slides contain mocked-up job shots.
Product photography of bollards is mine.[/list]

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Pop-up Banners . Visionaire Lighting

BRIEF

Create pop-up banners to serve as trade show backdrops.

Category = Graphic Design / Layout / Large Format


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Lightfair Banners

[/column]
[column]

DESCRIPTION

Pop-up Banner Stands

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
(iStockphoto.com)
– Cityscapes[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

POP-UP BANNER ART

Fun Fact

[list style=”unordered” type=”type7″]
Most product photography is mine.[/list]

POP-UP BANNER STANDS

Fun Fact

[list style=”unordered” type=”type7″]
This photo was taken by the vendor.[/list]

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ToysRUs Ad . D3Publisher

BRIEF

Take the “Before” of this print ad mock-up — make it an “After”.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network for
D3Publisher

[/column]
[column]

PROJECT TITLE

Your Source for Everything Ben 10

[/column]
[column]

DESCRIPTION

ROTO Ad Mock-up

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
[/list]

Fixed a bad design.
Produced for inclusion in a PowerPoint business pitch.
Wrote light copy.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
GRAPHIC ELEMENTS
(Vertical Marketing Network)
– Nearly all content
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
View Larger PDF
Vertical Marketing Network
D3Publisher
[/list]
[/column][/columns]

SOLUTION

AFTER                                                                   BEFORE

Fun Fact

[list style=”unordered” type=”type7″]
Sometimes it’s the mock-ups no one sees that make something successful.
When done right, they should look like something that actually exists.
 
For example, in this ad, none of the newest-title “Protector of Earth” DVDs had actually been produced, yet — so four DVD mock-ups were created from poster art and dropped in. The T-shirt is also a mock-up.
[/list]

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Magazine Ad Series . Tall . Visionaire Lighting

BRIEF

Create two ads touting our LED product inventory for Landscape Architect & Specifier News Magazine.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

LEDs – Tall Series

[/column]
[column]

DESCRIPTION

Trade Magazine Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi
GRAPHIC ELEMENTS
Two fixture photos by Bau Ho.
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Landscape Architect & Specifier News
[/list][/column][/columns]

SOLUTION

ADVERTISEMENTS . 3.5 x 5.75

Fun Facts

[list style=”unordered” type=”type7″]
Fixture product photography produced in a photo room.
I like the way the words subtly break free from the constrains of the ad box at the top.[/list]

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PPT Pitch Presentation . D3Publisher

BRIEF

Create a Powerpoint pitch presentation pronto.

Category = Graphic Design / Layout / PowerPoint


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
[column]

PROJECT TITLE

The Road to Partnerships

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
FROM CLIENT
(Vertical Marketing, Inc.)
– Verbiage
– Most product art

[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
[/list][/column][/columns]

SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
Grunge stars, chosen to appeal to the pre-teen crowd, were hand-designed in Illustrator. The jagged-edge and paint-spray styles were applied to elements throughout the presentation for continuity.
Opening animation included the stars twirling as they zoomed in from the center.
This presentation was produced in 16×9 format (HD aspect ratio), which, at the time, was fairly cutting edge.[/list]

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Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Announcing the Premier

[/column]
[column]

DESCRIPTION

Press Release + Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

[list style=”unordered” type=”type7″]
This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

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