Art Direction

Art Directors conduct the choir.

Marta Victoria



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SEE IT ALL NOW

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SKILLS 4 YOU

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DEVELOPING ENGAGING CREATIVE
COORDINATING MATCHING ELEMENTS
PLANNING LAUNCHES STRATEGICALLY
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PHILOSOPHY

If the talent is there, then what is the secret to being a fabulous Art Director?

I think it’s having a keen sense of timing.

Coordinating various incarnations of a design requires foresight… and an intuitive understanding of how to effectively migrate that design through multiple formats.

These days, no one has any time to waste. Choosing an experienced Art Director is key to staying on-time and on-budget.

Anyone can make the choir sing … but an experienced Art Director will make that performance pitch-perfect.
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