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Style Guide . Visionaire Lighting

BRIEF

OK, I admit it. I briefed myself with the creation of this to help me organize the production of the client’s Product Ordering Guide.
It just grew in importance from there.

Category = Art Direction / Branding


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Style Guide

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DESCRIPTION

A “living” InDesign document that contained links, coding + masters.

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WEBMASTER
WRITER[/list]
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TOOLS

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INDESIGN
ILLUSTRATOR
PHOTOSHOP
DREAMWEAVER
CANON DIGITAL REBEL XTi
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LINKS

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Product Ordering Guide
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SOLUTION

PRODUCT ORDERING GUIDE STYLE BOOK

This is the behind-the-scenes companion piece to the Product Ordering Guide that was produced.

Fun Facts

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This InDesign “living document” contained masters, links to all repeating graphics and the color palettes for each section of the catalogue.
Note the multiple color codes: RGB, CMYK and #HTHTML. A helpful aid for three designers with a quickly-looming deadline.
Originally created as a reference for a catalogue; this Style Guide lived on as a guide for creating subsequent brochures, and updating the client’s website to match.
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