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Organic Branding . Visionaire Lighting

BRIEF

We need materials, now. Brand as you go.

Category = Art Direction / Branding


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Branding

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DESCRIPTION

Branding

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WEBMASTER
WRITER[/list]
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TOOLS

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INDESIGN
ILLUSTRATOR
PHOTOSHOP
DREAMWEAVER
CANON DIGITAL REBEL XTi
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LINKS

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For this client, branding happened organically, over time. All the design evolved during the production of the company’s Product Ordering Guide. Kind of like how an entire wedding can evolve from the design of the dress.

Read more in the Branding Facts below about the stages of this journey. Something must have been right. Sales increased significantly after it was implemented.
 

BRANDED ITEMS

#1A PRODUCT ORDERING GUIDE . Version 5 (POG-V)

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Branding Facts

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Design-wise, the textures and palette were derived from the actual products and product finishes.
For example, the icon above shows the black finish texture (1) on the left; with a curved aluminum (2) line separating it from the the LEDs (3) on the right.
50% of this 198-page catalogue was made up of new and re-designed product.[/list]

#1B STYLE GUIDE

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Branding Fact

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Originally created as a reference for a catalogue; this Style Guide lived on as a reference for creating subsequent brochures, and updating the client’s website to match.[/list]

#2 TRADE SHOW HANGING BANNERS

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Branding Fact

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This came fast on the heals of the ordering guide — as both were being produced to a trade show deadline.
The text collage — introduced on these banners — became a carry-thru element in subsequent designs.[/list]

#3 MAGAZINE AD SERIES . SHORT

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Branding Fact

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These pretty ads were supported in-house with matching e-mail-signature graphics to expand reach.[/list]

#4 PRESS RELEASE SERIES

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Branding Fact

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This story, and others, enjoyed near-verbatim coverage by several key-to-the-client outlets.[/list]

#5 NEWSLETTER SERIES

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Branding Fact

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This newsletter series increased web traffic significantly, and became an excellent tool towards educating Visionaire Lighting’s Rep force.[/list]

#6 MAGAZINE AD SERIES . TALL

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Branding Fact

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These bonus-sized ad placements were a perk for the short-series buy above.
The green circle theme would be another carry-thru element.[/list]

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