GD-L-Pr_VL_POG-V_570x208

Product Ordering Guide V . Visionaire Lighting

BRIEF

Help us produce our fifth Product Ordering Guide — it’s going to be twice the size of our fourth… with 69 new fixtures and whole new product categories added!

Category = Graphic Design / Layout / Print


 

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CLIENT

Visionaire Lighting

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[column]

PROJECT TITLE

POG-V

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[column]

DESCRIPTION

Product Ordering Guide

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
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TOOLS

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INDESIGN
ILLUSTRATOR
PHOTOSHOP
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
– Some existing fixture photos
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LINKS

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Production Style Guide
Product Ordering Guide – V
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SOLUTION

PRODUCT ORDERING GUIDE . COVER

Fun Facts

[list style=”unordered” type=”type7″]
This 198-page ordering guide for an outdoor lighting manufacturer took six months to produce for myself and one assistant. A second assistant was brought in half-way through the process for additional layout.
Process included guidance of all content meetings with top brass at Visionaire Lighting; art direction; overseeing of all design execution and layout; proofing of all content for accuracy; lots of photography of new inventory (including LEDs on cover); writing throughout; development of illustrations; vendor selection, output, press check and delivery.
Original design included a light fixture in front of the LED array. It was the CEO’s idea to pull it and go with just the LEDs. I ended up really liking that approach because inventory can change and look dated when it does. No fixtures on the cover highlighted the industry’s recent shift towards LED nicely, while also helping to keep the guide “evergreen”.[/list]

PRODUCT ORDERING GUIDE . SECTION HEADS

Fun Facts

[list style=”unordered” type=”type7″]
Each section’s color scheme is based on the actual finishes the lighting products are offered in. See the production Style Guide for all the specific details.
I requested 2’x2′ metal sheets from the client, painted with every finish offered; then photographed them outdoors. Primary colors, and complimentary secondary and tertiary colors were coded for each section.
While it may look like some color schemes repeat, the subtle differences are there (grey versus silver metallic, for example), and more easily seen in the printed version.[/list]

PRODUCT ORDERING GUIDE . TOC . INTRODUCTION . SAMPLE PAGES

Fun Fact

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The amount of data on each product page (bottom two) was immense. InDesign files were broken into product sections in order to be able to handle numerous links to photos, illustrations and charts. The sections were then managed for output using InDesign’s book feature.[/list]

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