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Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

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CLIENT

Visionaire Lighting

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[column]

PROJECT TITLE

Announcing the Premier

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[column]

DESCRIPTION

Press Release + Announcement

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ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
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[column]

TOOLS

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PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
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[column]

LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
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PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Story written[/list][/column]
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Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
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Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

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This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

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