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Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

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DESCRIPTION

Press Release

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ROLES

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PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
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TOOLS

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PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
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LINKS

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Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
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PROCESS

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Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
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Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
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Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

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I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

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One thought on “Press Release . CSUF Lighting . Visionaire Lighting”

  1. Superb site you have here but I was wanting to know if you knew of any fomurs that cover the same topics talked about here? I’d really love to be a part of online community where I can get responses from other experienced people that share the same interest. If you have any recommendations, please let me know. Cheers!

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