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Materials Branding . American Honda Motors

BRIEF

Develop color-coded branding for automotive training materials in four styles. Create PowerPoints and matching Word documents.

Category = Art Direction / Branding


 

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CLIENT

American Honda Motor Co., Inc.,
Organizational Development and Training Department

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PROJECT TITLE

That Light Bulb Guy

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DESCRIPTION

PowerPoint + Word templates

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with laying out and color-manipulating multiple graphic elements to create four styles of PowerPoints and Word templates in a two-section/two-sided format

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TOOLS

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PHOTOSHOP
ILLUSTRATOR
POWERPOINT
WORD
GRAPHIC ELEMENTS
(iStockphoto.com)
– Light bulb guy
– Vectored background
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LINKS

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Project PDF for Larger View
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SOLUTION

MAIN SLIDE + DOCUMENT LAYOUTS

Fun Fact

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Since these tools would be used strictly for training; client and I chose a colorful, engaging palette to excite the viewer, and, therefore, encourage retention of subject matter.
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