Category Archives: COMPOSING

Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Garden Nymph Salad

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DESCRIPTION

Demo CD Launch

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

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Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
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LINKS

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AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
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SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

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Won Graphics “Pick of the Day” Award from AdCritic.com.
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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Icarus Music

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PROJECT TITLE

Aquanaria

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DESCRIPTION

Music CD

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

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TOOLS

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PHOTOSHOP
INDESIGN
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Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

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LINKS

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High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
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SOLUTION

CD COVER                                                CD

Fun Fact

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LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
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JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

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Music from this CD can be heard on Pandora Radio.
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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Waves Crashing

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DESCRIPTION

CD Demo Campaign

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
[/list]
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LINKS

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Project PDF (Allow time to load)
Icarus Music
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SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

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The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
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CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

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A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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