Category Archives: Photography

WordPress Site . Arrowhead Lodges

BRIEF

Design, populate and launch a main website to attract tourists.
Produce photo-rich sub-sites for each rental home.
Provide another sub-site to market to home owners.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Arrowhead Lodges

[/column]
[column]

PROJECT TITLE

Arrowhead Lodges

[/column]
[column]

DESCRIPTION

Websites

[/column]
[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
CANON DIGITAL REBEL SLR[/list][/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Arrowhead Lodges
Laketop Lodge
Sweet Dreams Lodge
More about the Branding[/list][/column][/columns]

SOLUTION

WEBSITE                                                            SUB SITES

Fun Facts

[list style=”unordered” type=”type7″]
Each vacation home has its own “something-something” Lodge domain, in keeping with Arrowhead Lodges’ theme.
Using multiple domains pointing to one domain makes managing many sites easy, while increasing SEO exponentially (since no content repeats).
The site, overall, functions extremely well, and — despite the small inventory of homes –Arrowhead Lodges enjoys organic, first page ranking for nearly all relevant searches in most search engines — often topping major competitors like VRBO, AirBnB and Flipkey.
[/list]

SAMPLE WEB PHOTOGRAPHY

EXTERIOR WIDES . LAKE ARROWHEAD

EXTERIOR MEDIUMS . SWEET DREAMS LODGE

Fun Fact

[list style=”unordered” type=”type7″]
This home owner does set design, and the kids love this vacation rental.[/list]

INTERIOR MEDIUMS . RIM OF THE WORLD LODGE

Fun Fact

[list style=”unordered” type=”type7″]
Without the employment of HDR (High Dynamic Range) photography techniques, this shot, showing both the interior of the room, and the patio and trees at the same time, would not be possible.[/list]

INTERIOR CLOSE UPS

Share

Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

[/column]
[column]

DESCRIPTION

Press Release

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

[list style=”unordered” type=”type7″]
I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

Share

Element II HDR Photo . Visionaire Lighting

BRIEF

Create a high-quality product shot for the Element II brochure.

Category = Graphic Design / Photography


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Element II

[/column]
[column]

DESCRIPTION

HDR Photo

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PHOTOGRAPHER
GRAPHIC DESIGNER[/list]

HDR photography, combined with Lightroom retouching

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

PRODUCT SHOT

Fun Facts

[list style=”unordered” type=”type7″]
For this client, I perfected my HDR (High Dynamic Range) photography skills. HDR is the art of marrying several photos of a subject, taken at varying f-stops, to capture the full range of lights and darks in the resulting image (composite). It also produces beautiful skies. Anyone who has photographed silver metallic finishes, like in this fixture, might appreciate this tip.
Lightroom took this image the rest of the way “there”.[/list]

Share

Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Announcing the Premier

[/column]
[column]

DESCRIPTION

Press Release + Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

[list style=”unordered” type=”type7″]
This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

Share