Category Archives: Entertainment

Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango and Disney

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[column]

PROJECT TITLE

Planes

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DESCRIPTION

Web + Mobile Ad Campaign

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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Planes
[/list][/column][/columns]

SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
[/list]

IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

[list style=”unordered” type=”type7″]
I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

[list style=”unordered” type=”type7″]
I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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CoBrand Site Skin . Gillette . Man of Steel

BRIEF

Create a cobranded skin with integrated leader board for Gillette’s Man of Steel campaign on Fandango.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Gillette – Man of Steel CoBranded Site Skin

[/column]
[column]

DESCRIPTION

Website Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
How Does He Shave?
Fandango
[/list][/column][/columns]

SOLUTION

SKIN

Fun Facts

[list style=”unordered” type=”type7″]
First… for those who may not understand the term, “skin”; it is the part of the website that extends out from underneath the main site… usually up above and to the right and left of the content. In the above example, the Fandango site, with Summer of Action theme (not mine), is the content in the boxed center. The outsides of that are the “skin”.
Surprisingly, I had a lot to do with this design. Given various images, I was tasked in the 11th hour to produce a cobranded skin, along with additional ad units, for this unusual-but-fun campaign.
What is a cobrand, you ask? It is when two advertisers share the message. In this case, Gillette and the film, “Man of Steel” joined forces with a “How Does He Shave?” campaign that drove users to a mutually-created How Does He Shave? landing site.
I masked Superman from the sky in the original photo, and placed him over this texture, drawing in stark shadows for the cape and razor. I think the razor is too big, but most folks I spoke with were fine with it. I am happy with the button I created, an homage to the S glyph.
This comprehensive blanket campaign reached into every media known to man (steely, or otherwise). Here are the accompanying ad units I produced:[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

[columns indent=”25″ bottom=”25″]
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CLIENT

Fandango’s Movie Studio Advertisers

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[column]

PROJECT TITLE

Multiple Film Titles

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[column]

DESCRIPTION

Prestitial Takeovers

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[/columns]
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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Download the Fandango App![/list]
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PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

[/column][/columns]

SOLUTION

CATEGORY EXAMPLES

Fun Facts

[list style=”unordered” type=”type7″]
There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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Love is a Bracket-field

BRIEF

Create a Facebook Landing Page for Fandango’s Valentine’s Day bracket-type movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Love is a Bracket-field

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[column]

DESCRIPTION

Facebook Contest

[/column]
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[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Love is a Bracket-field Facebook
Janda Stylish Script
Title font[/list]
[/column][/columns]

PROCESS

Worked with Fandango’s marketing folks to produce this.
 

SOLUTION

DIGITAL LANDING PAGE

Fun Facts

[list style=”unordered” type=”type7″]
I was especially happy with the stylish-yet-whimsical font I found on www.DaFont.com for the titles. It is by Kimberly Geswain, and is called “Janda Stylish Script“.[/list]

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Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Garden Nymph Salad

[/column]
[column]

DESCRIPTION

Demo CD Launch

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

[list style=”unordered” type=”type3″]
Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

[list style=”unordered” type=”type7″]
Won Graphics “Pick of the Day” Award from AdCritic.com.
[/list]

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“Shark Eden” Airs . Postcard Release . Icarus Music

BRIEF

Announce the airing of the documentary film we scored, “Journey to Shark Eden”.

Category = Marketing / Press + Releases


 

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CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

We’ve Come Up for Air

[/column]
[column]

DESCRIPTION

Air Date Release Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
WRITER[/list][/column]
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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
GRAPHIC ELEMENTS
– Floating women images from
  Getty Images
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Film Clips from “Journey to Shark Eden”
Icarus Music
[/list]
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PROCESS

“We’ve come up for air… with a message to share.”

The audience for these oversized postcards was documentary producers and programmers.

[/column]
[column]

 

Icarus Music specializes in scoring music for underwater films. These arresting photos were chosen to hint at what the audience already knows, and mentally take them to a surreal place, evocative of music,[/column]
[column]

 

while teasing at beauty and death (it was a shark show, after all).

This outside imagery was, hopefully, enticing enough to merit some fridge space*.

[/column][/columns]

SOLUTION

POSTCARD

Fun Facts

[list style=”unordered” type=”type7″]
*Print was chosen over e-mail for this announcement because the reminder needed to stay “present” until the air date. Print is still a better choice for many messages, and this is coming from a designer that’s fully comfortable with both digital and natural media.
In an interesting side note, these two photos are from different photographers.
I have grown fond of the Ink Burrow typeface, used here in “Icarus Music” and “With a message to share”.
If you want a postcard, be one of the first five commenters, then e-mail your address to mv@martavictoria.com![/list]

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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

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[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Aquanaria

[/column]
[column]

DESCRIPTION

Music CD

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
[/list]

 

 
Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD COVER                                                CD

Fun Fact

[list style=”unordered” type=”type7″]
LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
[/list]

JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

[list style=”unordered” type=”type7″]
Music from this CD can be heard on Pandora Radio.
[/list]

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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Waves Crashing

[/column]
[column]

DESCRIPTION

CD Demo Campaign

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF (Allow time to load)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

[list style=”unordered” type=”type7″]
The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
[/list]

CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

[list style=”unordered” type=”type7″]
A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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Aquanaria . Flash Website . Icarus Music

BRIEF

Create and build a website where visitors can hear our music,
though, not download it.
Include notes on each song and the inspirations for them.
Provide links to Icarus Music’s website, and CD purchase points.

Category = Graphic Design / Web / Flash


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Aquanaria… Dive In!

[/column]
[column]

DESCRIPTION

Flash Website

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
WEB MASTER
COMPOSER
with partner, Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
FLASH MX (Intermediate, 1.0 Action Script)
DREAMWEAVER MX
NUENDO
SOUNDFORGE
GRAPHIC ELEMENT
– fish
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Aquanaria Website
Icarus Music
Aquanaria CD on CDBaby
Aquanaria CD Package Design
Aquanaria on Pandora Radio

LINK TO CD POST
[/list]
[/column][/columns]

SOLUTION

WEBSITE

Fun Facts

[list style=”unordered” type=”type7″]
All Flash sites are definitely NOT recommended. They don’t search well, and can’t be seen on many mobile phones.
In 2006, when this site was built, Flash was expected to break wide open search-wise, and was the only solution at the time for allowing web surfers to hear music without being able to download it.
Flash code (1.0) was written by me. Am not currently “up” on Flash 3.0, but could learn it. Am waiting for it to be mobile phone friendly.
Sound effects were dropped in for the buttons, courtesy of Eddie Freeman.
[/list]

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Matrix Kids . Pitch Proposal . D3Publisher

BRIEF

Concept for D3Publisher Business Pitch to Cartoon Network.
It failed, actually (see LINK), but I always liked it.

Marta Victoria
Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
[column]

PROJECT TITLE

Matrix Kids

[/column]
[column]

DESCRIPTION

Pitch theme concept

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with developing a theme to convey a proposed partnership between D3Publisher and Cartoon Network.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
[/list]
[/column][/columns]

PROPOSED SOLUTION

MATRIX KIDS

Fun Fact

[list style=”unordered” type=”type7″]
The choice of blue and green came directly from the logos of both companies. The mingling colors were meant to metaphorically enhance the concept of partnership. The boy and girl represented their target market.
[/list]

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ToysRUs Ad . D3Publisher

BRIEF

Take the “Before” of this print ad mock-up — make it an “After”.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network for
D3Publisher

[/column]
[column]

PROJECT TITLE

Your Source for Everything Ben 10

[/column]
[column]

DESCRIPTION

ROTO Ad Mock-up

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
[/list]

Fixed a bad design.
Produced for inclusion in a PowerPoint business pitch.
Wrote light copy.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
GRAPHIC ELEMENTS
(Vertical Marketing Network)
– Nearly all content
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
View Larger PDF
Vertical Marketing Network
D3Publisher
[/list]
[/column][/columns]

SOLUTION

AFTER                                                                   BEFORE

Fun Fact

[list style=”unordered” type=”type7″]
Sometimes it’s the mock-ups no one sees that make something successful.
When done right, they should look like something that actually exists.
 
For example, in this ad, none of the newest-title “Protector of Earth” DVDs had actually been produced, yet — so four DVD mock-ups were created from poster art and dropped in. The T-shirt is also a mock-up.
[/list]

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PPT Pitch Presentation . D3Publisher

BRIEF

Create a Powerpoint pitch presentation pronto.

Category = Graphic Design / Layout / PowerPoint


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
[column]

PROJECT TITLE

The Road to Partnerships

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
FROM CLIENT
(Vertical Marketing, Inc.)
– Verbiage
– Most product art

[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
[/list][/column][/columns]

SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
Grunge stars, chosen to appeal to the pre-teen crowd, were hand-designed in Illustrator. The jagged-edge and paint-spray styles were applied to elements throughout the presentation for continuity.
Opening animation included the stars twirling as they zoomed in from the center.
This presentation was produced in 16×9 format (HD aspect ratio), which, at the time, was fairly cutting edge.[/list]

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