Category Archives: Automotive

Fast Facts Pocket Guide . Mazda USA

BRIEF

Produce a spiral-bound, 58-page pocket reference guide for automotive dealership personnel. Target new vehicle features and provide competition talking points.

Category = Graphic Design / Layout / Print


 

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CLIENT

Sandy Corporation for
Mazda USA

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PROJECT TITLE

Mazda Tribute Fast Facts

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DESCRIPTION

Pocket Reference Guide

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ROLE

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GRAPHIC DESIGNER[/list]

Designed master’s look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitors’ imagery.

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TOOLS

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PHOTOSHOP
QUARK
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LINK

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Entire Pocket Guide (1mg)
Mazda USA

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SOLUTION

BOOKLET COVER + PAGE ONE

MORE PAGES

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Sales Rep Campaign Guide . Isuzu

BRIEF

For this Isuzu Sales Society campaign re-launch… design interior and back pages to match previous designer’s cover and logo.
Please also build matching award certificates and business cards for three achievement levels.

Category = Graphic Design / Layout / Print


 

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CLIENT

Sandy Corporation for
Isuzu USA

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PROJECT TITLE

Isuzu Sales Society

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DESCRIPTION

Automotive Sales Rep
Campaign Guide,
Award Certificates and
Business Cards

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ROLES

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GRAPHIC DESIGNER[/list]
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TOOLS

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PHOTOSHOP
QUARK
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LINKS

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Complete Campaign Guide and
Business Cards PDF

Isuzu Motors
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SOLUTION

CAMPAIGN BROCHURE . FOUR OF EIGHT PAGES

Fun Fact

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This assignment was really a lesson in how to take another designer’s vision (cover) and run with it.
The glass prize bowl did not actually exist at the time of printing; so the Sales Society logo etched-glass-effect had to be photoshopped in (including its reflection).
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DIAMOND, GOLD AND SILVER AWARD CERTIFICATES . BUSINESS CARDS

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Materials Branding . American Honda Motors

BRIEF

Develop color-coded branding for automotive training materials in four styles. Create PowerPoints and matching Word documents.

Category = Art Direction / Branding


 

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CLIENT

American Honda Motor Co., Inc.,
Organizational Development and Training Department

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PROJECT TITLE

That Light Bulb Guy

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DESCRIPTION

PowerPoint + Word templates

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with laying out and color-manipulating multiple graphic elements to create four styles of PowerPoints and Word templates in a two-section/two-sided format

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TOOLS

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PHOTOSHOP
ILLUSTRATOR
POWERPOINT
WORD
GRAPHIC ELEMENTS
(iStockphoto.com)
– Light bulb guy
– Vectored background
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LINKS

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Project PDF for Larger View
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SOLUTION

MAIN SLIDE + DOCUMENT LAYOUTS

Fun Fact

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Since these tools would be used strictly for training; client and I chose a colorful, engaging palette to excite the viewer, and, therefore, encourage retention of subject matter.
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