Category Archives: INDUSTRY

Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango and Disney

[/column]
[column]

PROJECT TITLE

Planes

[/column]
[column]

DESCRIPTION

Web + Mobile Ad Campaign

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Planes
[/list][/column][/columns]

SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
[/list]

IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

[list style=”unordered” type=”type7″]
I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

[list style=”unordered” type=”type7″]
I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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Ad Campaign . Orange Julius

BRIEF

Create an Orange Julius ad campaign for Dairy Queen, on Fandango.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango and Dairy Queen

[/column]
[column]

PROJECT TITLE

Dairy Queen / Orange Julius Smoothie Shop

[/column]
[column]

DESCRIPTION

Website and Mobile Ad Units

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
MOBILE PROGRAMMER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
CELTRA 2.0
PHOTOSHOP
ILLUSTRATOR
INDD[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Fandango
[/list][/column][/columns]

SOLUTION

SKIN AND IN-SITE RESTAURANT LOCATOR

Fun Facts

[list style=”unordered” type=”type7″]
Normally clients provide all the art direction for a campaign. This was an unusual situation wherein I was involved from conception to pitch to execution. I grabbed nearly all content from the Orange Julius website, and arranged it.
The skin’s duplication of the hero graphics on either side was against my suggestion. That doesn’t make it wrong.
The restaurant locator embedded in the site was an in-house first. I was honored to be able to design the look and feel. See below for TAB A and TAB B.[/list]

MOBILE BANNER-EXPAND RESTAURANT LOCATOR

Fun Facts

[list style=”unordered” type=”type7″]
This may be one of my favorite projects from the standpoint of crafting both the form and function of this banner-expand ad unit.
This, too, was a Fandango in-house first. I had the distinct pleasure of working hand-in-hand with Fandango’s AdOps Department to design, program and implement this campaign using Celtra 2.0.
The falling locators design for the Loading Page (shown here in the middle) turned out to be a lucky discovery… as this graphic approach translates well across all clients.[/list]

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CoBrand Site Skin . Gillette . Man of Steel

BRIEF

Create a cobranded skin with integrated leader board for Gillette’s Man of Steel campaign on Fandango.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Gillette – Man of Steel CoBranded Site Skin

[/column]
[column]

DESCRIPTION

Website Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
How Does He Shave?
Fandango
[/list][/column][/columns]

SOLUTION

SKIN

Fun Facts

[list style=”unordered” type=”type7″]
First… for those who may not understand the term, “skin”; it is the part of the website that extends out from underneath the main site… usually up above and to the right and left of the content. In the above example, the Fandango site, with Summer of Action theme (not mine), is the content in the boxed center. The outsides of that are the “skin”.
Surprisingly, I had a lot to do with this design. Given various images, I was tasked in the 11th hour to produce a cobranded skin, along with additional ad units, for this unusual-but-fun campaign.
What is a cobrand, you ask? It is when two advertisers share the message. In this case, Gillette and the film, “Man of Steel” joined forces with a “How Does He Shave?” campaign that drove users to a mutually-created How Does He Shave? landing site.
I masked Superman from the sky in the original photo, and placed him over this texture, drawing in stark shadows for the cape and razor. I think the razor is too big, but most folks I spoke with were fine with it. I am happy with the button I created, an homage to the S glyph.
This comprehensive blanket campaign reached into every media known to man (steely, or otherwise). Here are the accompanying ad units I produced:[/list]

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Miller 64 . Top 64 Guy Movies of All Time

BRIEF

Create a Fandango-sponsored Facebook Landing Page for this Miller 64 sponsored movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Miller 64

[/column]
[column]

PROJECT TITLE

Top 64 Guy Movies of All Time

[/column]
[column]

DESCRIPTION

Facebook Contest

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
FLASH
GRAPHIC ELEMENTS
– From client
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Miller64 Facebook
Miller-64 Flash Unit[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

Riffed off of the Miller 64 logo.

[/column]
[column]

 

 .[/column]
[column]

 

 

[/column][/columns]

SOLUTION

DIGITAL LANDING PAGE

MATCHING FLASH COBRAND STORYBOARD (BELOW)

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
This was a successful contest; though, it was determined later that 64 contenders might have challenged the user more than necessary.
This promotion required an age gate.[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango’s Movie Studio Advertisers

[/column]
[column]

PROJECT TITLE

Multiple Film Titles

[/column]
[column]

DESCRIPTION

Prestitial Takeovers

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Download the Fandango App![/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

[/column][/columns]

SOLUTION

CATEGORY EXAMPLES

Fun Facts

[list style=”unordered” type=”type7″]
There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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Love is a Bracket-field

BRIEF

Create a Facebook Landing Page for Fandango’s Valentine’s Day bracket-type movie contest.

Category = Marketing / Social Media


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Love is a Bracket-field

[/column]
[column]

DESCRIPTION

Facebook Contest

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Love is a Bracket-field Facebook
Janda Stylish Script
Title font[/list]
[/column][/columns]

PROCESS

Worked with Fandango’s marketing folks to produce this.
 

SOLUTION

DIGITAL LANDING PAGE

Fun Facts

[list style=”unordered” type=”type7″]
I was especially happy with the stylish-yet-whimsical font I found on www.DaFont.com for the titles. It is by Kimberly Geswain, and is called “Janda Stylish Script“.[/list]

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Style Guide . Visionaire Lighting

BRIEF

OK, I admit it. I briefed myself with the creation of this to help me organize the production of the client’s Product Ordering Guide.
It just grew in importance from there.

Category = Art Direction / Branding


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Style Guide

[/column]
[column]

DESCRIPTION

A “living” InDesign document that contained links, coding + masters.

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WEBMASTER
WRITER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
INDESIGN
ILLUSTRATOR
PHOTOSHOP
DREAMWEAVER
CANON DIGITAL REBEL XTi
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Product Ordering Guide
[/list]
[/column][/columns]

SOLUTION

PRODUCT ORDERING GUIDE STYLE BOOK

This is the behind-the-scenes companion piece to the Product Ordering Guide that was produced.

Fun Facts

[list style=”unordered” type=”type7″]
This InDesign “living document” contained masters, links to all repeating graphics and the color palettes for each section of the catalogue.
Note the multiple color codes: RGB, CMYK and #HTHTML. A helpful aid for three designers with a quickly-looming deadline.
Originally created as a reference for a catalogue; this Style Guide lived on as a guide for creating subsequent brochures, and updating the client’s website to match.
[/list]

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Air Flow Diagram . Visionaire Lighting

BRIEF

Draw a diagram showing how air flows through an LED light fixture and removes heat from it.

Category = Graphic Design / Illustration / Product


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Element II Thermal Management

[/column]
[column]

DESCRIPTION

Airflow Breakaway Diagram

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
ILLUSTRATOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
GRAPHIC ELEMENTS
(Client)
– Fixture rendering[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

BREAKAWAY DIAGRAM

Fun Facts

[list style=”unordered” type=”type7″]
Worked directly with the Chief Engineer to output the fixture rendering from SolidWorks in the appropriate file format; being careful to show all x, y and z planes.
Rendered the arrows and shading in Illustrator Smart Objects, then repeated, aligned and adjusted transparency to taste.
The color adjustments from blue to red are meant to communicate that cool air is entering from beneath the fixture, peeling heat away from the heat sink (unit with vertical lines in center), and venting through the top.[/list]

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Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Garden Nymph Salad

[/column]
[column]

DESCRIPTION

Demo CD Launch

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

[list style=”unordered” type=”type3″]
Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

[list style=”unordered” type=”type7″]
Won Graphics “Pick of the Day” Award from AdCritic.com.
[/list]

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Magazine Ad Series . Short . Visionaire Lighting

BRIEF

Create a series of monthly ads of various outdoor lighting products to appear in Landscape Architect & Specifier News magazine.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

LEDs – Tall Series

[/column]
[column]

DESCRIPTION

Trade Magazine Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Landscape Architect & Specifier News
[/list][/column][/columns]

SOLUTION

ADVERTISEMENTS . 3.5 x 3.75





Fun Facts

[list style=”unordered” type=”type7″]
While there were many more ads produced, these represent the series well.[/list]

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Fast Facts Pocket Guide . Mazda USA

BRIEF

Produce a spiral-bound, 58-page pocket reference guide for automotive dealership personnel. Target new vehicle features and provide competition talking points.

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Mazda USA

[/column]
[column]

PROJECT TITLE

Mazda Tribute Fast Facts

[/column]
[column]

DESCRIPTION

Pocket Reference Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLE

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]

Designed master’s look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitors’ imagery.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINK

[list style=”unordered” type=”type7″]
Entire Pocket Guide (1mg)
Mazda USA

[/list]
[/column][/columns]

SOLUTION

BOOKLET COVER + PAGE ONE

MORE PAGES

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Newsletters . Visionaire Lighting

BRIEF

Start a newsletter series for our Lighting Representatives to inform them of our latest products, trade shows and news.

Category = Marketing / Newsletters


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Newsletters

[/column]
[column]

DESCRIPTION

Newsletter Series

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
INDESIGN
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Newsletter Series[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concepts developed
Stories written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Newsletter shell designed + coded
Rep list developed
Newsletters coded
[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Newsletters disseminated
Participation tracked using Google Analytics[/list][/column][/columns]

SOLUTION

NEWSLETTERS

Fun Fact

[list style=”unordered” type=”type7″]
This newsletter series increased web traffic significantly, and became an excellent tool towards educating Visionaire Lighting’s Rep force.[/list]

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Product Ordering Guide V . Visionaire Lighting

BRIEF

Help us produce our fifth Product Ordering Guide — it’s going to be twice the size of our fourth… with 69 new fixtures and whole new product categories added!

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

POG-V

[/column]
[column]

DESCRIPTION

Product Ordering Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
INDESIGN
ILLUSTRATOR
PHOTOSHOP
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
– Some existing fixture photos
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Production Style Guide
Product Ordering Guide – V
[/list][/column][/columns]

SOLUTION

PRODUCT ORDERING GUIDE . COVER

Fun Facts

[list style=”unordered” type=”type7″]
This 198-page ordering guide for an outdoor lighting manufacturer took six months to produce for myself and one assistant. A second assistant was brought in half-way through the process for additional layout.
Process included guidance of all content meetings with top brass at Visionaire Lighting; art direction; overseeing of all design execution and layout; proofing of all content for accuracy; lots of photography of new inventory (including LEDs on cover); writing throughout; development of illustrations; vendor selection, output, press check and delivery.
Original design included a light fixture in front of the LED array. It was the CEO’s idea to pull it and go with just the LEDs. I ended up really liking that approach because inventory can change and look dated when it does. No fixtures on the cover highlighted the industry’s recent shift towards LED nicely, while also helping to keep the guide “evergreen”.[/list]

PRODUCT ORDERING GUIDE . SECTION HEADS

Fun Facts

[list style=”unordered” type=”type7″]
Each section’s color scheme is based on the actual finishes the lighting products are offered in. See the production Style Guide for all the specific details.
I requested 2’x2′ metal sheets from the client, painted with every finish offered; then photographed them outdoors. Primary colors, and complimentary secondary and tertiary colors were coded for each section.
While it may look like some color schemes repeat, the subtle differences are there (grey versus silver metallic, for example), and more easily seen in the printed version.[/list]

PRODUCT ORDERING GUIDE . TOC . INTRODUCTION . SAMPLE PAGES

Fun Fact

[list style=”unordered” type=”type7″]
The amount of data on each product page (bottom two) was immense. InDesign files were broken into product sections in order to be able to handle numerous links to photos, illustrations and charts. The sections were then managed for output using InDesign’s book feature.[/list]

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“Shark Eden” Airs . Postcard Release . Icarus Music

BRIEF

Announce the airing of the documentary film we scored, “Journey to Shark Eden”.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

We’ve Come Up for Air

[/column]
[column]

DESCRIPTION

Air Date Release Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
WRITER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
GRAPHIC ELEMENTS
– Floating women images from
  Getty Images
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Film Clips from “Journey to Shark Eden”
Icarus Music
[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

“We’ve come up for air… with a message to share.”

The audience for these oversized postcards was documentary producers and programmers.

[/column]
[column]

 

Icarus Music specializes in scoring music for underwater films. These arresting photos were chosen to hint at what the audience already knows, and mentally take them to a surreal place, evocative of music,[/column]
[column]

 

while teasing at beauty and death (it was a shark show, after all).

This outside imagery was, hopefully, enticing enough to merit some fridge space*.

[/column][/columns]

SOLUTION

POSTCARD

Fun Facts

[list style=”unordered” type=”type7″]
*Print was chosen over e-mail for this announcement because the reminder needed to stay “present” until the air date. Print is still a better choice for many messages, and this is coming from a designer that’s fully comfortable with both digital and natural media.
In an interesting side note, these two photos are from different photographers.
I have grown fond of the Ink Burrow typeface, used here in “Icarus Music” and “With a message to share”.
If you want a postcard, be one of the first five commenters, then e-mail your address to mv@martavictoria.com![/list]

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Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

[/column]
[column]

DESCRIPTION

Press Release

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

[list style=”unordered” type=”type7″]
I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

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Website . Visionaire Lighting

BRIEF

Take the current design, and bring the content up to date.
Then freshen it up to match our product guide,
and add a few more sections.

Category = Graphic Design / Web


 

[columns indent=”25″ bottom=”25″][column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Performance in a Whole New Light

[/column]
[column]

DESCRIPTION

Website

[/column]
[/columns]
[columns indent=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
WEB MASTER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
DREAMWEAVER
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
FLASH
CANON DIGITAL REBEL SLR[/list][/column]
[column]

 

[list style=”unordered” type=”type7″]
[/column][/columns]

SOLUTION

WEBSITE

Fun Facts

[list style=”unordered” type=”type7″]
There are literally hundreds of pages to this outdoor lighting manufacturer’s website, with one for every product, project, press release and piece of literature (if you’ll please pardon the onomatopoeia?).
It was created and maintained with Dreamweaver, and much of the coding for it was done by my hand. I also shot the majority of the products pictured, and wrote many of the descriptions.
This site is updated nearly daily with changes and links to the important documents, like cut sheets and sell sheets and IES files — that this company’s Rep force need access to.
The original red of the site was removed, and the inside product sections were color-coded to match the Product Ordering Guide’s Style Guide.
This is not my idea of a great-looking website. It is my idea of a highly-functional website that serves a business-to-business community well.
Now that a healthy majority of the content has been brought up to speed; I would next focus on re-designing it.
[/list]

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Sales Rep Campaign Guide . Isuzu

BRIEF

For this Isuzu Sales Society campaign re-launch… design interior and back pages to match previous designer’s cover and logo.
Please also build matching award certificates and business cards for three achievement levels.

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Isuzu USA

[/column]
[column]

PROJECT TITLE

Isuzu Sales Society

[/column]
[column]

DESCRIPTION

Automotive Sales Rep
Campaign Guide,
Award Certificates and
Business Cards

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Complete Campaign Guide and
Business Cards PDF

Isuzu Motors
[/list]
[/column][/columns]

SOLUTION

CAMPAIGN BROCHURE . FOUR OF EIGHT PAGES

Fun Fact

[list style=”unordered” type=”type7″]
This assignment was really a lesson in how to take another designer’s vision (cover) and run with it.
The glass prize bowl did not actually exist at the time of printing; so the Sales Society logo etched-glass-effect had to be photoshopped in (including its reflection).
[/list]

DIAMOND, GOLD AND SILVER AWARD CERTIFICATES . BUSINESS CARDS

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Element II HDR Photo . Visionaire Lighting

BRIEF

Create a high-quality product shot for the Element II brochure.

Category = Graphic Design / Photography


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Element II

[/column]
[column]

DESCRIPTION

HDR Photo

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PHOTOGRAPHER
GRAPHIC DESIGNER[/list]

HDR photography, combined with Lightroom retouching

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

PRODUCT SHOT

Fun Facts

[list style=”unordered” type=”type7″]
For this client, I perfected my HDR (High Dynamic Range) photography skills. HDR is the art of marrying several photos of a subject, taken at varying f-stops, to capture the full range of lights and darks in the resulting image (composite). It also produces beautiful skies. Anyone who has photographed silver metallic finishes, like in this fixture, might appreciate this tip.
Lightroom took this image the rest of the way “there”.[/list]

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Materials Branding . American Honda Motors

BRIEF

Develop color-coded branding for automotive training materials in four styles. Create PowerPoints and matching Word documents.

Category = Art Direction / Branding


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

American Honda Motor Co., Inc.,
Organizational Development and Training Department

[/column]
[column]

PROJECT TITLE

That Light Bulb Guy

[/column]
[column]

DESCRIPTION

PowerPoint + Word templates

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with laying out and color-manipulating multiple graphic elements to create four styles of PowerPoints and Word templates in a two-section/two-sided format

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
WORD
GRAPHIC ELEMENTS
(iStockphoto.com)
– Light bulb guy
– Vectored background
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF for Larger View
[/list]
[/column][/columns]

SOLUTION

MAIN SLIDE + DOCUMENT LAYOUTS

Fun Fact

[list style=”unordered” type=”type7″]
Since these tools would be used strictly for training; client and I chose a colorful, engaging palette to excite the viewer, and, therefore, encourage retention of subject matter.
[/list]

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