Category Archives: Campaigns

Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

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CLIENT

Fandango and Disney

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PROJECT TITLE

Planes

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DESCRIPTION

Web + Mobile Ad Campaign

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ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
[/list]
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TOOLS

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AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
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LINKS

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Planes
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SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
[/list]

IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

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I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

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I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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Ad Campaign . Orange Julius

BRIEF

Create an Orange Julius ad campaign for Dairy Queen, on Fandango.

Category = Art Direction / Campaign


 

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CLIENT

Fandango and Dairy Queen

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PROJECT TITLE

Dairy Queen / Orange Julius Smoothie Shop

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DESCRIPTION

Website and Mobile Ad Units

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
MOBILE PROGRAMMER
[/list]
[/column]
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TOOLS

[list style=”unordered” type=”type18″]
CELTRA 2.0
PHOTOSHOP
ILLUSTRATOR
INDD[/list]
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LINKS

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Fandango
[/list][/column][/columns]

SOLUTION

SKIN AND IN-SITE RESTAURANT LOCATOR

Fun Facts

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Normally clients provide all the art direction for a campaign. This was an unusual situation wherein I was involved from conception to pitch to execution. I grabbed nearly all content from the Orange Julius website, and arranged it.
The skin’s duplication of the hero graphics on either side was against my suggestion. That doesn’t make it wrong.
The restaurant locator embedded in the site was an in-house first. I was honored to be able to design the look and feel. See below for TAB A and TAB B.[/list]

MOBILE BANNER-EXPAND RESTAURANT LOCATOR

Fun Facts

[list style=”unordered” type=”type7″]
This may be one of my favorite projects from the standpoint of crafting both the form and function of this banner-expand ad unit.
This, too, was a Fandango in-house first. I had the distinct pleasure of working hand-in-hand with Fandango’s AdOps Department to design, program and implement this campaign using Celtra 2.0.
The falling locators design for the Loading Page (shown here in the middle) turned out to be a lucky discovery… as this graphic approach translates well across all clients.[/list]

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Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Garden Nymph Salad

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DESCRIPTION

Demo CD Launch

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

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Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
[/list]
[/column]
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LINKS

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AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
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SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

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Won Graphics “Pick of the Day” Award from AdCritic.com.
[/list]

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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Waves Crashing

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DESCRIPTION

CD Demo Campaign

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
[/list]
[/column]
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LINKS

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Project PDF (Allow time to load)
Icarus Music
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SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

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The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
[/list]

CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

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A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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Matrix Kids . Pitch Proposal . D3Publisher

BRIEF

Concept for D3Publisher Business Pitch to Cartoon Network.
It failed, actually (see LINK), but I always liked it.

Marta Victoria
Category = Art Direction / Campaign


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

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PROJECT TITLE

Matrix Kids

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DESCRIPTION

Pitch theme concept

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with developing a theme to convey a proposed partnership between D3Publisher and Cartoon Network.

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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
[/list]
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LINKS

[list style=”unordered” type=”type7″]
Vertical Marketing Network
D3Publisher
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PROPOSED SOLUTION

MATRIX KIDS

Fun Fact

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The choice of blue and green came directly from the logos of both companies. The mingling colors were meant to metaphorically enhance the concept of partnership. The boy and girl represented their target market.
[/list]

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