Category Archives: Press + Releases

Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Garden Nymph Salad

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DESCRIPTION

Demo CD Launch

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

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Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
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LINKS

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AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
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SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

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Won Graphics “Pick of the Day” Award from AdCritic.com.
[/list]

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“Shark Eden” Airs . Postcard Release . Icarus Music

BRIEF

Announce the airing of the documentary film we scored, “Journey to Shark Eden”.

Category = Marketing / Press + Releases


 

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CLIENT

Icarus Music

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PROJECT TITLE

We’ve Come Up for Air

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DESCRIPTION

Air Date Release Announcement

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
WRITER[/list][/column]
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TOOLS

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PHOTOSHOP
INDESIGN
GRAPHIC ELEMENTS
– Floating women images from
  Getty Images
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LINKS

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Film Clips from “Journey to Shark Eden”
Icarus Music
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PROCESS

“We’ve come up for air… with a message to share.”

The audience for these oversized postcards was documentary producers and programmers.

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Icarus Music specializes in scoring music for underwater films. These arresting photos were chosen to hint at what the audience already knows, and mentally take them to a surreal place, evocative of music,[/column]
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while teasing at beauty and death (it was a shark show, after all).

This outside imagery was, hopefully, enticing enough to merit some fridge space*.

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SOLUTION

POSTCARD

Fun Facts

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*Print was chosen over e-mail for this announcement because the reminder needed to stay “present” until the air date. Print is still a better choice for many messages, and this is coming from a designer that’s fully comfortable with both digital and natural media.
In an interesting side note, these two photos are from different photographers.
I have grown fond of the Ink Burrow typeface, used here in “Icarus Music” and “With a message to share”.
If you want a postcard, be one of the first five commenters, then e-mail your address to mv@martavictoria.com![/list]

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Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

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DESCRIPTION

Press Release

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ROLES

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PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
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TOOLS

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PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
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LINKS

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Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
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PROCESS

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Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
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Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
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Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

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I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

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Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

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CLIENT

Visionaire Lighting

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PROJECT TITLE

Announcing the Premier

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DESCRIPTION

Press Release + Announcement

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ROLES

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PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
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TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
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LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
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PROCESS

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Concept developed
Story written[/list][/column]
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Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
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[list style=”unordered” type=”type3″]
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

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This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

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