Category Archives: Packaging

CD . Shakey Pete and the Faultline

BRIEF

Produce a soulful CD package for a top-notch blues band.

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Shakey Pete and the Faultline

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PROJECT TITLE

Moovin & Groovin

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DESCRIPTION

CD Jewel Case + 4-Pg Booklet

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ROLES

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CREATIVE DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]

Tasked with creating concept and taking it through final production, including shooting the band.

Very cool, written content came from Shakey.

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TOOLS

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PHOTOSHOP
ILLUSTRATOR
INDESIGN
CANON DIGITAL REBEL SLR
GRAPHIC ELEMENTS
(iStockphoto.com)
– Metal sign
– Textured background
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LINKS

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Project PDF (1.62 mg)
www.ShakeyPete.com
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SOLUTION

CD COVER . CD

Fun Fact

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No Lightroom was used to adjust this CD photo. The band was rippin’, so I was avoiding flash, and got this slow-shutter, low-ISO color effect. FYI, in the trade, this is technically referred to as a happy accident.
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INSIDE BOOKLET

Fun Facts

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The flame motif from the bass player’s 32 Ford Model A was repeated in the background using Illustrator.
The turn table arm is from Shakey’s player.
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BOOKLET BACK + JEWEL CASE BACK

Fun Fact

[list style=”unordered” type=”type7″]The lead singer, Peter Baldwin, is the person who commissioned this CD. Also known as “Shakey Pete,” he’s the kind of guy you love working for. ‘Course, someone who added a section to his cover art called “Performers Who Helped Me Evolve” just would have to be, wouldn’t he?[/list]

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Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Garden Nymph Salad

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DESCRIPTION

Demo CD Launch

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

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Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
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LINKS

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AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
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SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

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Won Graphics “Pick of the Day” Award from AdCritic.com.
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Cereal Box Sweepstakes . D3Publisher

BRIEF

Mock up a cereal box to represent a proposed Ben 10
“Be a Videogame Designer for a Day!” Sweepstakes offer.
 
One of many parts of a D3Publisher business pitch to
Cartoon Network.

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

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PROJECT TITLE

Be a Videogame Designer for a Day!

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DESCRIPTION

Cereal Box Mock-up

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
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Production steps:
1) 6-sided cereal box photography
2) Sweepstakes design
3) Artwork production
4) Box construction with graphic drop-ins — adding all-important perspective.

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TOOLS

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PHOTOSHOP
ILLUSTRATOR
POWERPOINT
CANON DIGITAL REBEL SLR
FROM CLIENT
(Vertical Marketing, Inc.)
– Slogan
– Prize descriptions
– Ben 10 illustration art

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LINKS

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View Larger PDF
Vertical Marketing Network
D3Publisher
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SOLUTION

CEREAL BOX FRONT AND BACK

Fun Facts

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For this project, there was a lot of information to convey verbiage-wise on the back of the box. To manage it all, I split the box into upper and lower information areas. Then, using the Ben 10 circles as a design element, chose a maze-style approach to walking readers through the prizes.
The most challenging part was choosing and shooting the cereal box so that its color and size matched and joined together well. Then the existing promotion had to be removed and masked out. The sweepstakes artwork was completed in 2D, then laid onto the flat box side pictures. Finally, each box side was individually skewed to produce a 3D effect.
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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

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CLIENT

Icarus Music

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PROJECT TITLE

Aquanaria

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DESCRIPTION

Music CD

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

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TOOLS

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PHOTOSHOP
INDESIGN
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Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

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LINKS

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High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
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SOLUTION

CD COVER                                                CD

Fun Fact

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LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
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JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

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Music from this CD can be heard on Pandora Radio.
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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

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CLIENT

Icarus Music

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PROJECT TITLE

Waves Crashing

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DESCRIPTION

CD Demo Campaign

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
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TOOLS

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PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
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LINKS

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Project PDF (Allow time to load)
Icarus Music
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SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

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The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
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CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

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A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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