Category Archives: Food and Restaurant

Ad Campaign . Orange Julius

BRIEF

Create an Orange Julius ad campaign for Dairy Queen, on Fandango.

Category = Art Direction / Campaign


 

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CLIENT

Fandango and Dairy Queen

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PROJECT TITLE

Dairy Queen / Orange Julius Smoothie Shop

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DESCRIPTION

Website and Mobile Ad Units

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ROLES

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ART DIRECTOR
GRAPHIC DESIGNER
MOBILE PROGRAMMER
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TOOLS

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CELTRA 2.0
PHOTOSHOP
ILLUSTRATOR
INDD[/list]
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LINKS

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Fandango
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SOLUTION

SKIN AND IN-SITE RESTAURANT LOCATOR

Fun Facts

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Normally clients provide all the art direction for a campaign. This was an unusual situation wherein I was involved from conception to pitch to execution. I grabbed nearly all content from the Orange Julius website, and arranged it.
The skin’s duplication of the hero graphics on either side was against my suggestion. That doesn’t make it wrong.
The restaurant locator embedded in the site was an in-house first. I was honored to be able to design the look and feel. See below for TAB A and TAB B.[/list]

MOBILE BANNER-EXPAND RESTAURANT LOCATOR

Fun Facts

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This may be one of my favorite projects from the standpoint of crafting both the form and function of this banner-expand ad unit.
This, too, was a Fandango in-house first. I had the distinct pleasure of working hand-in-hand with Fandango’s AdOps Department to design, program and implement this campaign using Celtra 2.0.
The falling locators design for the Loading Page (shown here in the middle) turned out to be a lucky discovery… as this graphic approach translates well across all clients.[/list]

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