Category Archives: Layout

Planes . Anatomy of a Disney Film Campaign

BRIEF

Fashion several ad units using the key art from Planes; including Flash Countdown.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango and Disney

[/column]
[column]

PROJECT TITLE

Planes

[/column]
[column]

DESCRIPTION

Web + Mobile Ad Campaign

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
FLASH PROGRAMMER
VIDEO EDITOR
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
AFTER EFFECTS
CELTRA 3.0
FLASH
PHOTOSHOP
QUICKTIME PRO
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Planes
[/list][/column][/columns]

SOLUTION

FLASH COUNTDOWN

The file’s animation may have completed before you scrolled down this far. If so, refresh page to see it.

Fun Facts

[list style=”unordered” type=”type7″]
Disney responded well to this unit, even asking if I could animate the propeller, which I did using a repeated triangle shape that was blurred under a mask.
Flash is such a great medium, but the hardest part is figuring out how to keep file sizes (aka “K weight”) small.
[/list]

IPAD EXPAND UNIT

How They Look:

How They Work:

Fun Facts

[list style=”unordered” type=”type7″]
I designed these using Adobe Master Suite, then broke them into smaller parts (buttons, background, video inset, etc.), and programmed their functionality using Celtra 3.0. They were then trafficked in-house by our Ad Operations team.
Interestingly, Fandango only currently sells iPad ad units. No other tablets get our ad dollars.
We produce multiples of all these types of units with differing date messaging, like “In Theaters Friday” and “Now Playing”.[/list]

MOBILE PRESTITIAL

Fun Facts

[list style=”unordered” type=”type7″]
I designed these units in three sizes for Fandango’s three supported mobile platforms (iOS, Android and Mobile Web); then programmed them using Celtra 3.0.
These units take over the mobile screen for a few seconds, then disappear. We do a lot of them.
You can find more of my prestitial examples here.
[/list]

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CoBrand Site Skin . Gillette . Man of Steel

BRIEF

Create a cobranded skin with integrated leader board for Gillette’s Man of Steel campaign on Fandango.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango

[/column]
[column]

PROJECT TITLE

Gillette – Man of Steel CoBranded Site Skin

[/column]
[column]

DESCRIPTION

Website Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
How Does He Shave?
Fandango
[/list][/column][/columns]

SOLUTION

SKIN

Fun Facts

[list style=”unordered” type=”type7″]
First… for those who may not understand the term, “skin”; it is the part of the website that extends out from underneath the main site… usually up above and to the right and left of the content. In the above example, the Fandango site, with Summer of Action theme (not mine), is the content in the boxed center. The outsides of that are the “skin”.
Surprisingly, I had a lot to do with this design. Given various images, I was tasked in the 11th hour to produce a cobranded skin, along with additional ad units, for this unusual-but-fun campaign.
What is a cobrand, you ask? It is when two advertisers share the message. In this case, Gillette and the film, “Man of Steel” joined forces with a “How Does He Shave?” campaign that drove users to a mutually-created How Does He Shave? landing site.
I masked Superman from the sky in the original photo, and placed him over this texture, drawing in stark shadows for the cape and razor. I think the razor is too big, but most folks I spoke with were fine with it. I am happy with the button I created, an homage to the S glyph.
This comprehensive blanket campaign reached into every media known to man (steely, or otherwise). Here are the accompanying ad units I produced:[/list]

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Prestitials for Mobile

BRIEF

Create interactive mobile media pages for Fandango’s iPhone, Android and Mobile Web apps.

Category = Advertising / Digital


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Fandango’s Movie Studio Advertisers

[/column]
[column]

PROJECT TITLE

Multiple Film Titles

[/column]
[column]

DESCRIPTION

Prestitial Takeovers

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CELTRA 3.0
GRAPHIC ELEMENTS
– From client[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Download the Fandango App![/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

We get the layered files from the studio and, using their art, rearrange and add buttons to the units.

[/column][/columns]

SOLUTION

CATEGORY EXAMPLES

Fun Facts

[list style=”unordered” type=”type7″]
There is nothing more fun than getting to explore layered psd files from all the various studios we get to work with. Some are so impressive (hahaha, but not all).
These prestitials are usually one of several units in any studio’s campaign; other units might include iPad Expand units, skins and site ads.[/list]

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CD . Shakey Pete and the Faultline

BRIEF

Produce a soulful CD package for a top-notch blues band.

Category = Graphic Design / Layout / Packaging


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Shakey Pete and the Faultline

[/column]
[column]

PROJECT TITLE

Moovin & Groovin

[/column]
[column]

DESCRIPTION

CD Jewel Case + 4-Pg Booklet

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
CREATIVE DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]

Tasked with creating concept and taking it through final production, including shooting the band.

Very cool, written content came from Shakey.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
CANON DIGITAL REBEL SLR
GRAPHIC ELEMENTS
(iStockphoto.com)
– Metal sign
– Textured background
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF (1.62 mg)
www.ShakeyPete.com
[/list]
[/column][/columns]

SOLUTION

CD COVER . CD

Fun Fact

[list style=”unordered” type=”type7″]
No Lightroom was used to adjust this CD photo. The band was rippin’, so I was avoiding flash, and got this slow-shutter, low-ISO color effect. FYI, in the trade, this is technically referred to as a happy accident.
[/list]

INSIDE BOOKLET

Fun Facts

[list style=”unordered” type=”type7″]
The flame motif from the bass player’s 32 Ford Model A was repeated in the background using Illustrator.
The turn table arm is from Shakey’s player.
[/list]

BOOKLET BACK + JEWEL CASE BACK

Fun Fact

[list style=”unordered” type=”type7″]The lead singer, Peter Baldwin, is the person who commissioned this CD. Also known as “Shakey Pete,” he’s the kind of guy you love working for. ‘Course, someone who added a section to his cover art called “Performers Who Helped Me Evolve” just would have to be, wouldn’t he?[/list]

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Garden Nymph Salad . CD Promo . Icarus Music

BRIEF

Introduce Icarus Music scoring services to Advertising Executives.
 
Do it in a way that breaks through the clutter.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Garden Nymph Salad

[/column]
[column]

DESCRIPTION

Demo CD Launch

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with Eddie Freeman)[/list]

LUNCH BAG ITEMS

[list style=”unordered” type=”type3″]
Music CD with label
Receipt as cover letter
(printed on thermal paper for that “receipt feel”)
Dressing packet card with testimonials
Business card
Lady bug chocolate
Salad bowl with cloth lettuce, artificial grapes, napkin and fork, in a white paper bag.[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
NUENDO
QUARK
GRAPHIC ELEMENTS
(iStockphoto.com)
– leaf background
– model’s eye
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
AdCritic.com’s “Pick of the Day” Award mention (379K)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD WITH LUNCH BAG ITEMS

Fun Fact

[list style=”unordered” type=”type7″]
Won Graphics “Pick of the Day” Award from AdCritic.com.
[/list]

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Magazine Ad Series . Short . Visionaire Lighting

BRIEF

Create a series of monthly ads of various outdoor lighting products to appear in Landscape Architect & Specifier News magazine.

Category = Graphic Design / Layout / Advertising


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

LEDs – Tall Series

[/column]
[column]

DESCRIPTION

Trade Magazine Advertisements

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
PHOTOGRAPHER
ILLUSTRATOR
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Landscape Architect & Specifier News
[/list][/column][/columns]

SOLUTION

ADVERTISEMENTS . 3.5 x 3.75





Fun Facts

[list style=”unordered” type=”type7″]
While there were many more ads produced, these represent the series well.[/list]

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Fast Facts Pocket Guide . Mazda USA

BRIEF

Produce a spiral-bound, 58-page pocket reference guide for automotive dealership personnel. Target new vehicle features and provide competition talking points.

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Mazda USA

[/column]
[column]

PROJECT TITLE

Mazda Tribute Fast Facts

[/column]
[column]

DESCRIPTION

Pocket Reference Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLE

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]

Designed master’s look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitors’ imagery.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINK

[list style=”unordered” type=”type7″]
Entire Pocket Guide (1mg)
Mazda USA

[/list]
[/column][/columns]

SOLUTION

BOOKLET COVER + PAGE ONE

MORE PAGES

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Product Ordering Guide V . Visionaire Lighting

BRIEF

Help us produce our fifth Product Ordering Guide — it’s going to be twice the size of our fourth… with 69 new fixtures and whole new product categories added!

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

POG-V

[/column]
[column]

DESCRIPTION

Product Ordering Guide

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
WRITER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
INDESIGN
ILLUSTRATOR
PHOTOSHOP
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
– Some existing fixture photos
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Production Style Guide
Product Ordering Guide – V
[/list][/column][/columns]

SOLUTION

PRODUCT ORDERING GUIDE . COVER

Fun Facts

[list style=”unordered” type=”type7″]
This 198-page ordering guide for an outdoor lighting manufacturer took six months to produce for myself and one assistant. A second assistant was brought in half-way through the process for additional layout.
Process included guidance of all content meetings with top brass at Visionaire Lighting; art direction; overseeing of all design execution and layout; proofing of all content for accuracy; lots of photography of new inventory (including LEDs on cover); writing throughout; development of illustrations; vendor selection, output, press check and delivery.
Original design included a light fixture in front of the LED array. It was the CEO’s idea to pull it and go with just the LEDs. I ended up really liking that approach because inventory can change and look dated when it does. No fixtures on the cover highlighted the industry’s recent shift towards LED nicely, while also helping to keep the guide “evergreen”.[/list]

PRODUCT ORDERING GUIDE . SECTION HEADS

Fun Facts

[list style=”unordered” type=”type7″]
Each section’s color scheme is based on the actual finishes the lighting products are offered in. See the production Style Guide for all the specific details.
I requested 2’x2′ metal sheets from the client, painted with every finish offered; then photographed them outdoors. Primary colors, and complimentary secondary and tertiary colors were coded for each section.
While it may look like some color schemes repeat, the subtle differences are there (grey versus silver metallic, for example), and more easily seen in the printed version.[/list]

PRODUCT ORDERING GUIDE . TOC . INTRODUCTION . SAMPLE PAGES

Fun Fact

[list style=”unordered” type=”type7″]
The amount of data on each product page (bottom two) was immense. InDesign files were broken into product sections in order to be able to handle numerous links to photos, illustrations and charts. The sections were then managed for output using InDesign’s book feature.[/list]

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“Shark Eden” Airs . Postcard Release . Icarus Music

BRIEF

Announce the airing of the documentary film we scored, “Journey to Shark Eden”.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

We’ve Come Up for Air

[/column]
[column]

DESCRIPTION

Air Date Release Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
WRITER[/list][/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
GRAPHIC ELEMENTS
– Floating women images from
  Getty Images
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Film Clips from “Journey to Shark Eden”
Icarus Music
[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″]
[column]

PROCESS

“We’ve come up for air… with a message to share.”

The audience for these oversized postcards was documentary producers and programmers.

[/column]
[column]

 

Icarus Music specializes in scoring music for underwater films. These arresting photos were chosen to hint at what the audience already knows, and mentally take them to a surreal place, evocative of music,[/column]
[column]

 

while teasing at beauty and death (it was a shark show, after all).

This outside imagery was, hopefully, enticing enough to merit some fridge space*.

[/column][/columns]

SOLUTION

POSTCARD

Fun Facts

[list style=”unordered” type=”type7″]
*Print was chosen over e-mail for this announcement because the reminder needed to stay “present” until the air date. Print is still a better choice for many messages, and this is coming from a designer that’s fully comfortable with both digital and natural media.
In an interesting side note, these two photos are from different photographers.
I have grown fond of the Ink Burrow typeface, used here in “Icarus Music” and “With a message to share”.
If you want a postcard, be one of the first five commenters, then e-mail your address to mv@martavictoria.com![/list]

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Cereal Box Sweepstakes . D3Publisher

BRIEF

Mock up a cereal box to represent a proposed Ben 10
“Be a Videogame Designer for a Day!” Sweepstakes offer.
 
One of many parts of a D3Publisher business pitch to
Cartoon Network.

Category = Graphic Design / Layout / Packaging


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

[/column]
[column]

PROJECT TITLE

Be a Videogame Designer for a Day!

[/column]
[column]

DESCRIPTION

Cereal Box Mock-up

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
[/list]

Production steps:
1) 6-sided cereal box photography
2) Sweepstakes design
3) Artwork production
4) Box construction with graphic drop-ins — adding all-important perspective.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
CANON DIGITAL REBEL SLR
FROM CLIENT
(Vertical Marketing, Inc.)
– Slogan
– Prize descriptions
– Ben 10 illustration art

[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
View Larger PDF
Vertical Marketing Network
D3Publisher
[/list]
[/column][/columns]

SOLUTION

CEREAL BOX FRONT AND BACK

Fun Facts

[list style=”unordered” type=”type7″]
For this project, there was a lot of information to convey verbiage-wise on the back of the box. To manage it all, I split the box into upper and lower information areas. Then, using the Ben 10 circles as a design element, chose a maze-style approach to walking readers through the prizes.
The most challenging part was choosing and shooting the cereal box so that its color and size matched and joined together well. Then the existing promotion had to be removed and masked out. The sweepstakes artwork was completed in 2D, then laid onto the flat box side pictures. Finally, each box side was individually skewed to produce a 3D effect.
[/list]

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PPT Presentation . Thales Communications

BRIEF

Build us an exciting, fully-animated slideshow presentation that’s cued to music. We know it’s Friday, but we need it by Monday.

Category = Graphic Design / Layout / PowerPoint


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Thales Communications, Inc.

[/column]
[column]

PROJECT TITLE

The Road to Partnerships

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]

Responsible for creative concept, through final production of PowerPoint, including all graphics, and an animated open timed to music.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
POWERPOINT
GRAPHIC ELEMENTS
(iStockphoto.com)
– Numbers
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
View Larger PDF (1.62 mg)
Thales Communications, Inc.
[/list]
[/column][/columns]

SOLUTION

POWERPOINT SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
What you can’t see here is all the crazy cool animation that drove this presentation.
It opened with flying 1’s and 0’s, which increased in number and settled into the background.
Everything was timed to music.[/list]

Fun Facts

[list style=”unordered” type=”type7″]
Lots of slides built up on each other for subtle-fast animated effects.
Three separate presentations were completed, each one triggering the next.
[/list]

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Sales Rep Campaign Guide . Isuzu

BRIEF

For this Isuzu Sales Society campaign re-launch… design interior and back pages to match previous designer’s cover and logo.
Please also build matching award certificates and business cards for three achievement levels.

Category = Graphic Design / Layout / Print


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Sandy Corporation for
Isuzu USA

[/column]
[column]

PROJECT TITLE

Isuzu Sales Society

[/column]
[column]

DESCRIPTION

Automotive Sales Rep
Campaign Guide,
Award Certificates and
Business Cards

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
GRAPHIC DESIGNER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
QUARK
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Complete Campaign Guide and
Business Cards PDF

Isuzu Motors
[/list]
[/column][/columns]

SOLUTION

CAMPAIGN BROCHURE . FOUR OF EIGHT PAGES

Fun Fact

[list style=”unordered” type=”type7″]
This assignment was really a lesson in how to take another designer’s vision (cover) and run with it.
The glass prize bowl did not actually exist at the time of printing; so the Sales Society logo etched-glass-effect had to be photoshopped in (including its reflection).
[/list]

DIAMOND, GOLD AND SILVER AWARD CERTIFICATES . BUSINESS CARDS

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Materials Branding . American Honda Motors

BRIEF

Develop color-coded branding for automotive training materials in four styles. Create PowerPoints and matching Word documents.

Category = Art Direction / Branding


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

American Honda Motor Co., Inc.,
Organizational Development and Training Department

[/column]
[column]

PROJECT TITLE

That Light Bulb Guy

[/column]
[column]

DESCRIPTION

PowerPoint + Word templates

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]

Tasked with laying out and color-manipulating multiple graphic elements to create four styles of PowerPoints and Word templates in a two-section/two-sided format

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
POWERPOINT
WORD
GRAPHIC ELEMENTS
(iStockphoto.com)
– Light bulb guy
– Vectored background
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF for Larger View
[/list]
[/column][/columns]

SOLUTION

MAIN SLIDE + DOCUMENT LAYOUTS

Fun Fact

[list style=”unordered” type=”type7″]
Since these tools would be used strictly for training; client and I chose a colorful, engaging palette to excite the viewer, and, therefore, encourage retention of subject matter.
[/list]

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Aquanaria . CD Package . Icarus Music

BRIEF

Design an ambient music CD package for Icarus Music.
 
New Age Theme = “All the Earth’s Water is One Life Force”

Category = Graphic Design / Layout / Packaging


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Aquanaria

[/column]
[column]

DESCRIPTION

Music CD

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
(with partner, Eddie Freeman)[/list]

Aquanaria is an ambient music concept CD with no lyrics. This “underwater music journey” takes the listener through water bodies around the world. Calming images and a soft color palette were chosen to communicate the peace of natural environments.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
INDESIGN
[/list]

 

 
Since some cues do hint at danger, the matching Aquanaria Website design added a broader graphic approach, with artwork for every cue.

[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
High-res pdf of CD Art (1.45mg)
Aquanaria Website Design
Aquanaria CD on CDBaby
Aquanaria on Pandora Radio
Aquanaria Website
Icarus Music
[/list]
[/column][/columns]

SOLUTION

CD COVER                                                CD

Fun Fact

[list style=”unordered” type=”type7″]
LOL… in my defense, this was done long before the film, Avatar, made the Papyrus font kind of cliche.
[/list]

JEWEL CASE BACK + SIDES                                 INSIDE JACKET

Fun Fact

[list style=”unordered” type=”type7″]
Music from this CD can be heard on Pandora Radio.
[/list]

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Waves Crashing . CD Demo . Icarus Music

BRIEF

Create a music CD demo package for the nature crowd,
aka documentary producers.

Category = Art Direction / Campaign


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Icarus Music

[/column]
[column]

PROJECT TITLE

Waves Crashing

[/column]
[column]

DESCRIPTION

CD Demo Campaign

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
COMPOSER
With Eddie Freeman[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
INDESIGN
NUENDO
SOUNDFORGE
GRAPHIC ELEMENTS
(iStockphoto.com)
– waves
[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Project PDF (Allow time to load)
Icarus Music
[/list]
[/column][/columns]

SOLUTION

JEWEL COVER . CD . JEWEL BACK + SIDES

Fun Fact

[list style=”unordered” type=”type7″]
The CD title, “Waves Crashing” was a double entendre — an allusion to the powerful soundwaves within.
[/list]

CD INSIDE JACKET . MAILING LABEL . BUSINESS CARD

Fun Fact

[list style=”unordered” type=”type7″]
A graphic technique that has always fascinated me is seeing a theme (in this case, waves) from many angles.[/list]

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Wall Wrap . D3Publisher

BRIEF

Create a wall wrap for the meeting room we’re pitching in.

Category = Graphic Design / Layout / Large Format


 

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CLIENT

Vertical Marketing Network, Inc. for
D3Publisher

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PROJECT TITLE

We’re On It!

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[column]

DESCRIPTION

Wall Wrap

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER[/list]
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[column]

TOOLS

[list style=”unordered” type=”type18″]
ILLUSTRATOR
PHOTOSHOP
GRAPHIC ELEMENTS
Cartoon Network characters

from Cartoon Network

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[/column]
[column]

LINKS

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Vertical Marketing Network
D3Publisher
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SOLUTION

WALL WRAP

PHOTO OF INSTALLATION

Fun Facts

[list style=”unordered” type=”type7″]
For this project, what I had to keep in mind was the perceptual difference between monitor-sized spacing and wall-sized spacing.
Too much fun, huh? I would really enjoy creating a bus cover, now.[/list]

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Hanging Banners . Visionaire Lighting

BRIEF

Create two-sided banners to hang from short lighting poles at trade shows.

Category = Graphic Design / Layout / Large Format


 

[columns indent=”25″ bottom=”25″]
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CLIENT

Visionaire Lighting

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[column]

PROJECT TITLE

Lightfair Banners

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[column]

DESCRIPTION

Two-sided Hanging Banners

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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
[/list]
[/column]
[column]

 

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SOLUTION

BANNER . SIDE A + SIDE B

SINGLE-SIDED BANNERS

Fun Facts

[list style=”unordered” type=”type7″]
The background LEDs are from one of my product shoots.
The textural black is a photo of one of the company’s sheets of finished metal — basically a large paint chip.
The upper logo is my freshened-up version of the lower, pre-existing one.
These banners made a pleasing backdrop when hung throughout the installation.[/list]

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Green PPT Presentation . Visionaire Lighting

BRIEF

Create a PowerPoint presentation featuring our green outdoor lighting products.

Category = Graphic Design / Layout / PowerPoint


 

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[column]

CLIENT

Visionaire Lighting

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[column]

PROJECT TITLE

Green Product Line

[/column]
[column]

DESCRIPTION

PowerPoint Presentation

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[/columns]
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ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER[/list]

Responsible for creative concept through final production of presentation, including theme and internal graphics, plus tasteful animation.

[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
POWERPOINT
DIGITAL REBEL XTi
FROM CLIENT
(Visionaire Lighting)
– Some product art

[/list]
[/column]
[column]

 

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SOLUTION

POWERPOINT TITLE CARD + SLIDES

Fun Facts

[list style=”unordered” type=”type7″]
The two bottom slides contain mocked-up job shots.
Product photography of bollards is mine.[/list]

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Pop-up Banners . Visionaire Lighting

BRIEF

Create pop-up banners to serve as trade show backdrops.

Category = Graphic Design / Layout / Large Format


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Lightfair Banners

[/column]
[column]

DESCRIPTION

Pop-up Banner Stands

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[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
ART DIRECTOR
GRAPHIC DESIGNER
PHOTOGRAPHER
[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DIGITAL REBEL XTi
GRAPHIC ELEMENTS
(iStockphoto.com)
– Cityscapes[/list]
[/column]
[column]

 

[list style=”unordered” type=”type7″]
[/list][/column][/columns]

SOLUTION

POP-UP BANNER ART

Fun Fact

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Most product photography is mine.[/list]

POP-UP BANNER STANDS

Fun Fact

[list style=”unordered” type=”type7″]
This photo was taken by the vendor.[/list]

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