Category Archives: Products

Press Release . CSUF Lighting . Visionaire Lighting

BRIEF

Tell the industry about our impressive LED outdoor lighting installation at California State University, Fullerton.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

This Spring, Even the Lights are Graduating at CSUF

[/column]
[column]

DESCRIPTION

Press Release

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
LIGHTROOM
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]
Press Release PDF
PRESS COVERAGE
Illuminating Engineering Society
LEDs Magazine
LEDs Review
Light Directory
LandscapeOnline[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Location scouted and shot
Participants interviewed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press list developed
Story graphics executed[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Story coded
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING PHOTOGRAPHY

Fun Facts

[list style=”unordered” type=”type7″]
I highly recommend the use of an ESP (Email Service Provider) for sending out Press Releases. Getting through to your audience is key, and ESPs get past spam filters. Plus, combined with Google Analytics, tracking message performance couldn’t be easier — which really helps when fine-tuning one’s marketing message for receptivity.
This story enjoyed near-verbatim coverage by several key outlets. Perhaps they were too lazy to rewrite it, or maybe it was cuz it was writ good (lol).[/list]

Share

Press Release . Premier . Visionaire Lighting

BRIEF

Announce our newest LED fixture, the Premier, to our Reps and to the Press.

Category = Marketing / Press + Releases


 

[columns indent=”25″ bottom=”25″]
[column]

CLIENT

Visionaire Lighting

[/column]
[column]

PROJECT TITLE

Announcing the Premier

[/column]
[column]

DESCRIPTION

Press Release + Announcement

[/column]
[/columns]
[columns indent=”25″ bottom=”25″][column]

ROLES

[list style=”unordered” type=”type18″]
PRODUCER
PHOTOGRAPHER
WRITER
GRAPHIC DESIGNER
WEB MASTER[/list]
[/column]
[column]

TOOLS

[list style=”unordered” type=”type18″]
PHOTOSHOP
ILLUSTRATOR
DREAMWEAVER
VERTICAL RESPONSE
CANON DIGITAL REBEL XTi[/list]
[/column]
[column]

LINKS

[list style=”unordered” type=”type7″]PRESS COVERAGE
LED Professional
LEDs Magazine
LEDs Review + Newsletter
Light Directory
LightNOW[/list]
[/column][/columns]
[columns indent=”25″ bottom=”25″][column]

PROCESS

[list style=”unordered” type=”type3″]
Concept developed
Story written[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Press Release shell designed + coded
Press + Rep lists developed
Story coded[/list][/column]
[column]

 

[list style=”unordered” type=”type3″]
Email Service Provider set up
Story disseminated
Placements tracked[/list][/column][/columns]

SOLUTION

PRESS RELEASE

ACCOMPANYING IMAGERY

Fun Fact

[list style=”unordered” type=”type7″]
This background was dropped in, and some of the colors of the sky subtly reflected in the hot spots of the fixture photograph to make it look more like it “belonged”.[/list]

Share