Marta Victoria
Creative Direction and Graphic Design
Online Portfolio . Select Category: Gaming . Automotive . Music . Travel
and Lodging
Resume . Photography
| CATEGORY . GAMING |
Client: Vertical Marketing Network, Inc.
Project Name: D3Publisher Business Pitch to Cartoon Network.
Description: Cereal Box Mock-up of Proposed Ben 10 "Be a Videogame Designer for a Day" Sweepstakes.
Role: Creative Direction and Graphic Design. From concept through final production of all graphics, including this cereal box sweepstakes campaign. Steps included 6-sided cereal box photography and design and production of graphic drop-ins with perspective. Slogan, prize descriptions and Ben 10 illustration art provided.
Production Tools: Illustrator CS2, Photoshop CS2, PowerPoint, Adobe Bridge and Canon Digital Rebel XTi.
Category: PowerPoint.
Note: Select image to launch pdf of larger sample (1.62 mg).

Client: Vertical Marketing Network, Inc.
Project Name: D3Publisher Business Pitch to Cartoon Network.
Description: Print Mock-up of Ben 10 ToysRUs ROTO Ad.
Role: Minor Creative Direction and All Graphic Design. As Before and After text indicates, took bad design and made it better. For inclusion in PowerPoint business pitch.
Production Tools: Photoshop CS2.
Category: Print.

Client: Vertical Marketing Network, Inc.
Project Name: Matrix Kids.
Description: D3Publisher Business Pitch to Cartoon Network.
Role: Art Direction and Graphic Design.
Production Tools: Photoshop CS2 and Illustrator CS2.
Category: PowerPoint.
| CATEGORY . AUTOMOTIVE |
Client: Sandy Corporation.
Project Name: Mazda Tribute Fast Facts Pocket Guide.
Description: Spiral-bound, 58-page pocket reference guide for dealerships. Highlights new vehicle features and competitor talking points.
Role: Designed master's look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitive imagery.
Production Tools: Photoshop CS and Quark.
Category: Print.
Note: Select image to launch pdf of entire pocket guide (987k).
Client: Sandy Corporation.
Project Name: Isuzu Sales Representative Campaign Guide.
Description: Re-launch of Isuzu Sales Society, an incentive program for Isuzu Sales Representatives that rewards success through points, certificates and prizes.
Role: From already-designed cover, designed and created the rest of the brochure using provided textual content. Also designed award certificates and matching business cards (launch pdf to see).
Production Tools: Photoshop, Illustrator and Quark.
Category: Print.
Note: Select image to launch medium-res pdf with additional elements (2.47 mg).
Client: Sandy Corporation.
Project Name: 2006 Hyundai Sonata Launch Campaign PowerPoint.
Description: Presentation projected to dealership personnel during launch campaign events to generate excitement about the new vehicle and its features.
Role: Using 06 Sonata key logo, existing photos and content, executed entire graphic look and all elements of presentation (except voice over and video clips). Timed all actions and transitions to embedded voice over clips. Additional elements included interactive navigation buttons, linked print materials, original music and video clips.
Production Tools: Photoshop CS and PowerPoint.
Category: PowerPoint.
Note: Select image to launch pdf of PPT (7.39mg).

Client: American Honda Motor Co., Inc., Organizational Development and Training Department.
Project Name: Branding for Training Materials in Four Colors.
Description: PowerPoint master
backgrounds for title and context slides in four colors with matching Word templates,
in a
two-section/two-sided format.
Role: Creative Direction and Graphic Design.
Production Tools: Illustrator CS2, Photoshop CS2, PowerPoint 2007 and Word 2007.
Category: PowerPoint and Word.
Note: Select image to launch pdf of Word document (coming soon!).

Client: Sandy Corporation.
Project Name: Fuel Magazine.
Description: Mazda monthly magazine for dealerships.
Role: Cover design and caption creation using basic template and existing photography.
Production Tools: Photoshop and Quark.
Category: Print.
| CATEGORY . MUSIC |
Client: Icarus Music.
Project Name: "Garden Nymph Salad" ~ CD Demo Launch Campaign.
Description: Business-to-Business lunch bag demo campaign geared toward ad agency creatives and decision makers. Promotional marketing for Icarus Music scoring services.
Role: Creative Direction, Graphic Design and Music Production. From concept to finish, including photo shoot presentation seen here. Items include music CD with label, dressing packet with testimonials, receipt as cover letter (printed on thermal fax paper to give it that receipt "feel"), business card, lady bug chocolate, salad bowl with cloth lettuce and artificial grapes, napkin and fork in a white paper bag. Primary music production credit: Eddie Freeman.
Production Tools: Photoshop CS2, Illustrator CS2 and Quark.
Award: Won graphics "Pick of the Day" from AdCritic.com.
Category: Print campaign.
Note: Select image to launch pdf of AdCritic site mention (379k).
Client: Icarus Music.
Project Name: Aquanaria Web Site.
Description: Music site to promote Aquanaria CD sales.
Role: Creative Direction and Graphic Design. All Flash site enables visitors to hear (but not download) music, experience the underwater journey, read about each song and what inspired it, link to artists' other sites and purchase CD.
Production Tools: Photoshop CS2, Illustrator CS2, Flash MX (intermediate Action Script), Dreamweaver MX, Nuendo and SoundForge.
Category: Flash web site.
Note: Select image to launch www.Aquanaria.com and hear music. See also Aquanaria Music CD.
Client: Icarus Music.
Project Name: Aquanaria Music CD.
Description: Launch of ambient soundscape CD of underwater journeys to the public by Icarus Music.
Role: Creative Direction and Graphic Design.
Production Tools: Photoshop CS2 and InDesign CS2.
Category: Print.
Note: Select image to launch medium-hi res pdf of layout (1.45mg). See also Aquanaria Web Site.
Client: Icarus Music.
Project Name: Waves Crashing CD Demo Campaign.
Description: Music package to promote Icarus Music scoring services to documentary producers.
Role: Creative Direction and Graphic Design.
Production Tools: Photoshop CS2, Illustrator CS2, InDesign CS2, Nuendo and SoundForge.
Category: Print and audio.
Note: Select image to launch hi res pdf of layout (5.56mg).
Client: Icarus Music.
Project Name: Icarus Music Web Site.
Description: Informational site for Icarus Music, composers for film and television.
Role: Creative Direction and Graphic Design. Site informs potential clients about Icarus Music's scoring services. Includes a listening and video library, composer bios, filmography and password protected links for clients to download cues.
Production Tools: Photoshop CS2, IllustratorCS2, Flash MX (intermediate Action Script) and Dreamweaver MX.
Category: HTML with frames + Flash web site.
Note: Select image to launch www.IcarusMusic.com.
| CATEGORY . TRAVEL AND LODGING |
Client: Arrowhead Lodges.
Project Name: Arrowhead Lodges Marketing Campaign.
Description: Overall identity branding for new company. Tourist web site launch. Secondary marketing to home owners. Additional, extensive photo-laden web sites designed and built for each home represented.
Role: Creative Direction, Graphic Design and all Photography.
Production Tools: Illustrator CS2, Photoshop CS2, InDesign CS2, Dreamweaver MX and Canon Digital Rebel XTi.
Category: Multi campaign.
Note: Select image to view higher-resolution version of the above (2.41mg). Visit www.ArrowheadLodges.com, www.BlueVistaLodge.com, www.CoolBreezesLodge.com, www.FalconViewLodge.com and www.RedAppleLodge.com.
Client: Arrowhead Lodges.
Project Name: Laketop Lodge Web Site.
Description: Informational booking site for Laketop Lodge, a Lake Arrowhead vacation rental cabin.
Role: Creative Direction, Graphic Design and all Photography. Site informs potential vacationers about every aspect of the lodge. Includes a tour, services description and links to maps, contract and booking calendar.
Production Tools: Photoshop CS, Illustrator CS, Flash MX (basic Action Script) and Dreamweaver MX.
Category: HTML + Flash web site.
Note: Select image to launch www.LaketopLodge.com and book your vacation now.