Marta Victoria
Creative Direction and Graphic Design

Below work does not include samples from my current position as Director of Art + Marketing at Visionaire Lighting.
For those samples, please visit www.VisionaireLighting.com.
Art directed and produced 90% of site's content, including photography, writing, brochures, product ordering guides, ads, newsletters, press releases, website style (excluding original, inherited site layout).

Below are personal portfolio samples, arranged by category:  Music  .  Automotive  .  Gaming  .  In-House 
Additional items:  Resume  .  Photography Samples

Contact Information:  562.925.4514  .  Long Beach, California address (please call for)  .  Composers@IcarusMusic.com

:: Shakey Pete and the Faultline  .  CD Jewel Case Package  ::::::::::::::::::::::::::::::::::::::::::::

Client: Shakey Pete and the Faultline

Project Name: Moovin & Groovin.

Description: CD Jewel Case with 4-Page Booklet

Role: Creative Direction and Graphic Design. From concept through final production of all graphics, including band photography.

Production Tools: Photoshop CS4, Illustrator CS4, InDesign CS4, Canon Digital Rebel XTi, iStockphoto.com.

Category: Print.

Note: Select image to launch pdf of larger sample (1.62 mg). See also www.ShakeyPete.com.
 

:: Icarus Music  .  Garden Nymph Salad / CD and Launch  :::::::::::::::::::::::::::::::::::::::::::::::::

Client: Icarus Music.

Project Name: "Garden Nymph Salad" ~ CD Demo Launch Campaign.

Description: Business-to-Business lunch bag demo campaign geared toward ad agency creatives and decision makers. Promotional marketing for Icarus Music scoring services.

Role: Creative Direction, Graphic Design and Music Production. From concept to finish, including photo shoot presentation seen here.
Items include music CD with label, dressing packet with testimonials, receipt as cover letter (printed on thermal fax paper to give it that receipt "feel"), business card, lady bug chocolate, salad bowl with cloth lettuce and artificial grapes, napkin and fork in a white paper bag. Primary music production credit: Eddie Freeman.

Production Tools: Photoshop CS2, Illustrator CS2 and Quark.

Award: Won graphics "Pick of the Day" from AdCritic.com.

Category: Print campaign.

Note: Select image to launch pdf of AdCritic site mention (379k).
 

:: Icarus Music  .  Waves Crashing / CD and Marketing Package ::::::::::::::::::::::::::::::::::::::::::::::::::::

Client: Icarus Music.

Project Name: Waves Crashing CD Demo Campaign.

Description: Music package to promote Icarus Music scoring services to documentary producers.

Role: Creative Direction and Graphic Design.

Production Tools: Photoshop CS2, Illustrator CS2, InDesign CS2, Nuendo and SoundForge.

Category: Print and audio.

Note: Select image to launch hi res pdf of layout (5.56mg). See also www.IcarusMusic.com.

 
:: Icarus Music  .  Aquanaria / Website and CD Package :::::::::::::::::::::::::::::::::::::::::::::::::::::::

Client: Icarus Music.

Project Name: Aquanaria Website.

Description: Music site to promote Aquanaria CD sales.

Role: Creative Direction and Graphic Design. All Flash site enables visitors to hear (but not download) music, experience the underwater journey, read about each song and what inspired it, link to artists' other sites and purchase CD.

Production Tools: Photoshop CS2, Illustrator CS2, Flash MX (intermediate Action Script), Dreamweaver MX, Nuendo and SoundForge.

Category: Flash web site.

Note: Select image to launch www.Aquanaria.com and hear music. See also Aquanaria Music CD.

Client: Icarus Music.

Project Name: Aquanaria Music CD.

Description: Launch of ambient soundscape CD of underwater journeys to the public by Icarus Music.

Role: Creative Direction and Graphic Design.

Production Tools: Photoshop CS2 and InDesign CS2.

Category: Print.

Note: Select image to launch medium-hi res pdf of layout (1.45mg). See also www.Aquanaria.com.

 

:: Mazda Tribute  .  Fast Facts Pocket Guide  :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Client: Sandy Corporation.

Project Name: Mazda Tribute Fast Facts Pocket Guide.

Description: Spiral-bound, 58-page pocket reference guide for dealerships. Highlights new vehicle features and competitor talking points.

Role: Designed master's look and color scheme using Quark. Proofed, then used provided text. Laid out each page choosing imagery from large photo library. Web researched, touched-up and inserted competitive imagery.

Production Tools: Photoshop CS and Quark.

Category: Print.

Note: Select image to launch pdf of entire pocket guide (987k).
 

:: Isuzu  .  Sales Representative Campaign Guide  ::::::::::::::::::::::::::::::::::::::::::::::::::::::

Client: Sandy Corporation.

Project Name: Isuzu Sales Representative Campaign Guide.

Description: Re-launch of Isuzu Sales Society, an incentive program for Isuzu Sales Representatives that rewards success through points, certificates and prizes.

Role: From already-designed cover, designed and created the rest of the brochure using provided textual content. Also designed award certificates and matching business cards (launch pdf to see).

Production Tools: Photoshop, Illustrator and Quark.

Category: Print.

Note: Select image to launch medium-res pdf with additional elements (2.47 mg).
 

:: American Honda Motor Company  .  Branded Training Materials  ::::::::::::::::::::::::::::::::::::

Client: American Honda Motor Co., Inc., Organizational Development and Training Department.

Project Name: Branding for Training Materials in Four Colors.

Description: PowerPoint master backgrounds for title and context slides in four colors with matching Word templates, in a
two-section/two-sided format.

Role: Creative Direction and Graphic Design.

Production Tools: Illustrator CS2, Photoshop CS2, PowerPoint 2007 and Word 2007.

Category: PowerPoint and Word.

:: D3Publisher  .  Campaign Pitch / Cereal Box and ToysRUs Ad Mock-ups  ::::::::::::::::::::::

Client: Vertical Marketing Network, Inc.

Project Name: D3Publisher Business Pitch to Cartoon Network.

Description: Cereal Box Mock-up of Proposed Ben 10 "Be a Videogame Designer for a Day" Sweepstakes.

Role: Creative Direction and Graphic Design. From concept through final production of all graphics, including this cereal box sweepstakes campaign. Steps included 6-sided cereal box photography and design and production of graphic drop-ins with perspective. Slogan, prize descriptions and Ben 10 illustration art provided.

Production Tools: Illustrator CS2, Photoshop CS2, PowerPoint, Adobe Bridge and Canon Digital Rebel XTi.

Category: PowerPoint.

Note: Select image to launch pdf of larger sample (1.62 mg).
 

Client: Vertical Marketing Network, Inc.

Project Name: D3Publisher Business Pitch to Cartoon Network.

Description: Print Mock-up of Ben 10 ToysRUs ROTO Ad.

Role: Minor Creative Direction and All Graphic Design. As Before and After text indicates, took bad design and made it better. For inclusion in PowerPoint business pitch.

Production Tools: Photoshop CS2.

Category: Print.

:: D3Publisher  .  Campaign Pitch / Matrix Kids Mock-up  :::::::::::::::::::::::::::::::::::::::::::::::

Client: Vertical Marketing Network, Inc.

Project Name: Matrix Kids.

Description: D3Publisher Business Pitch to Cartoon Network.

Role: Art Direction and Graphic Design.

Production Tools: Photoshop CS2 and Illustrator CS2.

Category: PowerPoint Presentation.

:: Thales  .  PowerPoint Presentation  ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Client: Thales

Project Name: The Road to Partnerships.

Description: PowerPoint Presentation

Role: Creative Direction and Graphic Design. From concept through final production of all graphics, including animated open; timed to music.

Production Tools: Photoshop CS3, PowerPoint, iStockphoto.com.

Category: PowerPoint.

Note: Select image to launch pdf of larger sample (1.62 mg).
 

:: Arrowhead Lodges  .  Marketing Campaign ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Client: Arrowhead Lodges.

Project Name: 

Description: Overall identity branding for new company. Tourist web site launch. Secondary marketing to home owners. Additional, extensive photo-laden web sites designed and built for each home represented.

Role: Creative Direction, Graphic Design and all Photography.

Production Tools: Illustrator CS2, Photoshop CS2, InDesign CS2, Dreamweaver MX and Canon Digital Rebel XTi.

Category: Multi campaign.

Note: Select image to view higher-resolution version of the above (2.41mg). Visit www.ArrowheadLodges.com.